Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.
Does your business have an event strategy that drives leads?
The power of face-to-face marketing can't be supplanted by digital tricks and tactics.
According to the Event Marketing 2019: Benchmarks and Trends Report, most marketers believe that event marketing is the single-most effective marketing channel for achieving business goals.
At its core, marketing is communication. It is the ability to clearly convey a message at the opportune time. Live events provide the opportunity for one to connect directly with stakeholders and clearly communicate their message. It’s no wonder that event marketing continues to grow as one of the most important marketing strategies for today’s big companies.
Events help grow your business in a number of ways:
Scale up your sales
When you run an event, you get a whole group of people together instead of trying to sell your products/services on a one-to-one basis. This is a much more efficient use of your time and will speed up your customer sales process.
Get a higher level of trust much faster
As humans, we are psychologically predisposed to respond better to people with whom we have eye contact, and whose faces we can see. So, if you let people see you (and hear your voice, etc.), they will automatically have greater trust in you than if they’ve just visited your website, for example.
Tell your audience what you have to offer
Whilst you have people in front of you, you can use that captive audience time to tell them about your product or service, and any new changes you have.
Get sign ups/sales
You can actually make an offer at that event for instant sign-ups. This doesn’t have to be a pressure sale. You can just tell people about the benefits, and ask them to give you their name and email address if they’re interested.
With a team that has designed, managed and delivered hundreds of live, virtual and digital events over the years, we are best placed to support your event strategy moving forward
Six million international participants generated £38 billion of meetings direct spending, representing 11.5% of the sector total in 2019.
We work with i-vent UK, the leading provider of virtual reality events, conferences and exhibitions to run and maintain digital-first online events that create the traditional feel in a surreal way.
If only we bought shares in Zoom.....We are able to host and manage multi-layered business meetings and events via Zoom and other video chat platforms that take advantage of the latest technology to share and record.
A webinar is a virtual seminar on a topic where usually a host presents a lecture or demo. This format is best suited if you want to reach a larger audience. The presentation can be downloaded and the audience can ask questions over chat or audio.
Podcasts are a series of episodes consisting only audio files which can be downloaded by the listener. But do you know how to upload, distribute and measure your podcasting efforts?
Ever heard of AMA-ask me anything? A session with an expert or guest speaker. It’s a unique way of interviewing where the guest takes questions from the audience in real-time as well as some pre-submitted questions.
Hugely popular among the startup community. It is an informal discussion with a guest and the moderator. Its comfortable setting makes it engaging for the audience as it seems like you are listening to your close friend sharing deep insights.
A well-planned promotional strategy is vital for a successful event. Unless you are running events that are 'must-attends' and already have a rich history of success, you will need a strong, structured and well-implemented event marketing strategy to follow. Our steps to success are as below:
1. Setup a Website for Your Event
While you can just put a basic landing page and contact form on your existing website, setting up a standalone website for your event means you can focus your branding and SEO efforts on the event itself.
2. Use Pop-ups on Your Site
Pop-ups may be controversial but there’s no denying that they can boost your conversion rate. Putting a pop-up on your website makes sure that visitors find out about your event and you can direct them to your dedicated site or landing page.
3. Include Guest Speaker Pictures and Bios
Popular speakers can be a huge draw for your event. Make sure you include a speaker page that includes photos of your guest speakers as well as their credentials, experience, and why they’re qualified to speak at your event.
4. Create Videos Showcasing Your Event and Speakers
Videos can be a highly effective form of event marketing, particularly when distributed across social networks like YouTube and Facebook.
5. Use Email to Market to Your List
Email can be one of the most effective marketing channels if you already have a list of loyal followers.
6. Create a Hashtag for Your Event
Before you start promoting your event on social media, choose a hashtag that’s short and easy to remember and use it on every post.
7. Rebrand Your Social Media Profiles for Your Event
The banner graphics on your Facebook and Twitter pages are great places to show off your event and make sure the dates, hashtag, and website are always prominent.
8. Blog About Your Event
Writing blog posts about your upcoming event is an easy way to increase interest and push for registrations. It also helps to improve your SEO and attract a new audience who may be interested in attending.
9. Utilise Influencer Marketing
10. Create an Affiliate Program
As well as offering free entry and other perks, an affiliate program can be an effective way to encourage influencers to write and post about your event.
11. Write a Press Release
Distributing a press release about your event is the most effective way to get it picked up by media sites and news portals.
12. Use Paid Ads
PPC ads targeting keyword terms on search engines like Google and paid advertisements on social media platforms such as Facebook and Instagram can also be a good way not only to increase awareness of your event but also attract more registrations.
13. Optimize SEO on Your Event Website
Making your event landing page or website friendly to search engines is vital for attracting visitors who may not already know about your event and brand.
14. Submit Your Site to Industry Websites and Directories
Many industry websites include a calendar or list of upcoming events that may be of interest for their followers
Examples of our event, exhibition, conference, focus groups and roundtable work
With a small promotional team, Durkan needed to outsource much of their stand management and event marketing to us, to help deliver the new engaging message of sustainability in construction. We helped at 3 major trade and exhibition shows, as well as securing 2 live speaker slots and driving brand awareness to new levels
With little traction from past events, a new strategy was devised to outline the need to attend and the need to be seen at certain relevant events and exhibitions. The "aVent" team was created and tasked to find the best way to promote the business without large scale spend and staff resources taken away from the office.
Introduced the agency to new event options to drive business awareness and open up new doors for partnerships opportunities. Included booking speaker slots, event stand and exhibition build, and after dinner speaking engagements at high ranking industry society events
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