Graphic design is the process of visual communication and problem-solving through the use of typography, photography, iconography, animation and illustration.
A subset of visual communication, understanding the true benefits of a clear design plan for your business is key. Find out how we can help today
Graphic design has a big role to play in the modern competitive business environment. Businesses need the services of graphic designers to create impressive marketing materials. These materials include brochures, business cards, websites, leaflets, stationeries and so on.
An impressive and memorable logo is a basic requirement for any business to build a brand identity. Similarly, businesses need the services of graphic designers to create unique mobile apps and social media pages for business promotion. We can say that graphic design has become a part of doing business in physical and virtual markets.
A reason for businesses increasingly demanding more graphic design items is the need for effective communication with the audience. Since more and more businesses are entering markets, it is generating more competition.
To deal with the competition, graphic design strategy has become essential to draw the attention of potential customers towards businesses. There is an increasing need felt by entrepreneurs to communicate a message to the target audience effectively.
Does your business also need a new logo or any other graphic design to market your products or services? With a proud history of working with hundreds of the best designers and visual experts in the creative industry, we are best placed to support you need today.
Marketing graphic design is all about communicating and promoting a brand’s products or services in a visually appealing way. Not only that, but all the materials created need to adhere to the company’s visual identity.
Beautiful marketing design has the potential of motivating people to take action by providing a clear, easy path to conversion
Great design can reduce the anxiety that people may have towards converting. This can be done by addressing the fears and concerns someone may have around the product or service you’re advertising for.
To encourage consumers to use your product or service, it helps if you showcase them in context. More specifically, your audience needs to see how you can help them fix a problem they’re having or how it can bring them joy.
The purpose of a CTA is to have users perform an action, such as clicking a link, leaving a comment, or subscribing, before you lose their attention. This allows for further interaction with the prospect.
90% of information transmitted to the brain is visual. Infographics stand out among other visual formats. They allow brands to repurpose their content in a more visually pleasing way.
A graphic in your blog post will attract your reader's attention. Appealing images within a blog post can encourage readers to continue reading while images are also used to break up long sections of text.
In case you don’t have a brand that’s quite popular yet, then you need to use clean marketing design as a way of establishing your credibility on the market.
Before you can keep someone’s attention and make them engage with your vision, you first need to capture their interest.
You should have a font that represents your business, but if you want to play with your visuals, then you should find one that goes well with the main font.
Even if you use a single font for all your designs, you can still create distinct effects by playing with the font size.
Great online marketing design is also about making sure that all your materials are following the brand guidelines.
The psychology of colour is about art and science combined. That’s why you need to think about the type of response you’d like from your audience
Using animation can help a brand convey a simple message or explain complex concepts in a cost-effective and visually appealing way. Animation is very versatile and can be included in your marketing strategy in a number of ways, such as adding it to your website or a short brand animation in an email campaign.
You do not have to go down the agency route - a plethora of software tools and guides are now in place for you and your business to master the art of animation. Maybe not oscar winning designs, but for quick animated product and service announcements, we can show you how it is done and why it can be a strong promotional asset.