Finding the best talent to supplement and support your business is not easy. Recruitment and hiring of people have become a laborious and laboured task for many businesses with the constant threat of hiring the wrong person.
Let us change this approach when it comes to hiring marketing professionals. Talk to us
Finding the right type of person to run and manage your marketing strategy can be a thankless task. Such is the demand for a new breed of marketing hero that many misaligned appointments affect business moral and performance. It is time to cut through the CV's and identify the right person for your business.
Let us decided what your business really needs in terms of marketing recruitment
What level of marketing automation are you at and what type of professional can help you on the next steps?
Our network can introduce you to 1 key candidate at a time - but we insist 1 key candidate is all you need via our referral scheme
Have you ever considered using employee referral schemes to recruit new staff for your business?
If not, why not?
Your current team (if they’re hard-working, skilled & competent of course) are in the perfect position to recommend staff who are just like them
And, because they are on the front-line every day, they truly know your business, culture and industry – and thus, exactly what type of person you require.
HR professionals spend days (or months) promoting an open position, sifting through applications, and vetting potential candidates—all to hopefully find the right person for each job.
An employee referral program allows your employees to do a lot of recruitment work for you. If your employees enjoy their jobs, they’ll have no problem promoting open positions to friends and family. And they’ll be able to speak from personal experience about what it’s like to work for your company, which means any candidates they bring in will be more informed and likely better suited for the company than those who apply with no previous knowledge.
What we offer, is a direct approach to not only identifying what you need but using our wide network of contacts to provide you with the right person for the job in hand. With over 10,000 connections in the marketing circles of the UK, we are able to support your business needs today.
There is a time and place for recruitment agencies, but not in the world of marketing. We work directly with friends, clients, customers, associates, business connections and industry referrals when it comes to recommending staff to new marketing roles. Talk to us today to find out more.
Partnership marketing is about collaborating with a person or business because they have a relationship with an area of a market that you're interested in selling to. By partnering with somebody, you're able to introduce your brand to a new audience.
Marketing as a subject comprises of everything from digital marketing to out-of-home advertising, encapsulating and endorsing a business via endless means of media options.
Understanding the depths of different levels of the marketing landscape is only the start. A jack of all Trades is a master of none after all.
Over the next decade or two, we will see an even faster advancement in technology and greater connectivity but this inadvertently means an even higher rate of competition. Those businesses with common aims should stick together; they must collaborate and share resources. Brand sharing and benefiting from each other’s proposition will start to take more and more prominence. For those businesses that want to not only survive but thrive in the 21st-century market, then partnership marketing is the answer.
Partnership Marketing is here to stay. It’s been defined multiple times and in many different guises, but in its simplest form it can be described as:
“Where two or more brands collaborate via strategic marketing campaigns to help each other achieve their objectives. It is where a primary brand has the ideal product or service to complement a secondary brand; utilising target audiences to improve their value proposition.”
Types of Partnerships
These are the most common forms of Partnership Marketing practised by small, medium and large businesses. While one model might be successful for one company it may not necessarily fit into the scope of another. Brands may decide to use just one or many of these types, or occasionally combining several to form a hybrid. The 10 types are not fixed; they are fluid and can be interchangeable depending on the partnership in question:
Understanding the Benefits
Working in partnership is just about as broad a professional term you will come across. Regardless of what profession you work in, the notion of ‘two or more groups coming together to achieve a common purpose’ will be something you practise today. That can include working in partnership with the person that sits next to you in the office or launching a new brand partnership between some of the world’s best-known brands.
By working together, brands can achieve more for less. How can your business or brand achieve more for less?
Before we can consider the type of partnerships your business needs, we need to research and configure your needs for such a relationship. Let's understand what you can offer, what you hope to receive and what we cross-promote in any such collaboration.
Any partner will need to understand the benefits to them before they can commit to the time and sometimes money handover process. It is important to establish a strategy of why such a partnership will work and how it will benefit both parties.
With the research and strategy in place, we can focus on a portfolio of industry partnerships that are key for your business. We manage this by traditional means - calling and appointment setting to arrange one to one conversations to create a winning partnership.
Affiliate marketing is a high profile way of earning monetary reward from publishers who promote your product or service. A skilled art of negotiation and measuring deliverables is a key trait of marketing that we can master for you.
Affiliate marketing is widely considered to be one of the purest forms of partnership marketing. It comes under the umbrella of performance marketing because it can be so accurately measured and the return on investment (ROI) precisely calculated. Affiliation is quantifiable and unlike some other marketing methods can always be proven.
Affiliation refers to the practice of partner websites promoting your brand in return for commissions. An affiliate will be paid depending on the agreement that has been made with the advertiser. It’s not always a complete sale, there are many models that pay based on the number of impressions, clicks, or leads. This doesn’t mean that an affiliate will always receive commissions on just one sale, the deal can be on multiples; CPM (cost per thousand impressions), CPC (cost per click), CPA (cost per acquisition), revenue share (percentage of the revenue a sale generates), or a fixed fee per ad-spot. There are also amalgamations of these often referred to as hybrid deals.
An affiliate can range from a successful newspaper brand to a small niche one-man-band website reviewing headphones. Both of these follow the same principle as they contain content, attract traffic, and publish ads. There are a number of affiliate variants out there; voucher sites such as Groupon, cashback sites such as TopCashback, or comparison Sites such as MoneySupermarket.com or Gocompare.
They are three ways brands can work with affiliates:
Affiliates can promote an advertiser using numerous techniques. Depending on the type of website, unique selling point (USP), and target audience they will promote those with the highest conversion and those offering the greatest commission rates.
Theoretically, you can do affiliate marketing on any platform. However, defining the right platform and the niche audience fr your product or service is key.
There are countless affiliate programmes to be a part of. We are able to source the right partnerships for your business by creating your first round of suitable content.
The end game is simple; we will drive traffic and sales conversations via partnerships that matter. This process only works with the collaboration of all partners.