Our Services
Mobile-First Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications
Can your business leverage the power of mobile-first marketing?
Why Mobile Marketing?
It would be easy to say that mobile is the future of marketing, but the reality is that the era of mobile has already arrived. If your business is not implementing a mobile marketing strategy, then perhaps you are missing out.
More users are spending larger amounts of time engaged with mobile devices than ever before. We can expect this trend to continue even further in the future, especially with the demand for mobile working and the consumer need for the 'buy now' option on their phone.
Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customisation, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile adoptions.
Your business needs a mobile marketing strategy. Walk around any major city and you’ll find more than just a few people with faces glued to their smartphone screens.
- 80% of mobile device time is spent on apps, with game apps eating up the largest percent of app time
- People browse 70% more web pages on tablets than smartphones
- Retail conversion rates are 2.2% on tablets, considerably higher than 0.7% on smartphones, but traditional PC conversion rates are still highest at 3.3%
Mobile is here to stay, and if forecasts are correct, it will soon by eclipsing desktop usage. If you don’t have a mobile marketing strategy yet, it’s time to talk to us
Mobile is more targeted and specific to the individual user
Mobile Vs Traditional Marketing
Unlike traditional marketing efforts, mobile marketing takes advantage of the fact that many users of mobile devices carry them around with them wherever they go. As a result, location-based services can collect customer data and then offer coupons, deals, or promotions based on their location.
types of mobile marketing for your business
App-Based
App-Based
App-Based
Mobile advertising involving mobile apps powered by other businesses
In-Game
App-Based
App-Based
In-game mobile marketing refers to mobile ads that appear within mobile games
QR Codes
App-Based
Location-Based
QR codes are scanned by users, who are then taken to a specific webpage that the QR code is attached to
Location-Based
Search and Image
Location-Based
Ads that appear on mobile devices based upon a user’s location relative to a specific area or business
Search and Image
Search and Image
Search and Image
Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.
SMS
Search and Image
Search and Image
SMS marketing involves capturing a user’s phone number and sending them text offers
Advantages of Mobile Marketing
Mobile Marketing Reaches A Broader Market
With billions of phones out there now, more people – that were previously not able to – can connect with the world more through the Internet. That means that there are millions, if not billions, of more people out there to market your product to.
Tracking User Response
Mobile marketing can also track user responses easily. You can instantly look up product reviews or see how many people have seen your new ad to debate whether it was effective or not. You can even track how many people went to a certain website page and how long they stayed on that page.
Mass Communication Made Easy
Since so many people use phones, mobile marketing benefits the seller, reach a wider audience through social media, texting, notifications, and more. This lets a more diverse audience know about the product you’re selling or advertising.
Mobile Advertising Is Portable
Mobile phones have been said to be quite addicting. Since it is so convenient and easy to use, not many people dare to leave their homes without it. This means that you, from anywhere, can portably send out an ad to anyone in the world. You don’t have to dedicate time to the office – or even have an office – to send out an ad. You could do it when your mind thinks about it at home on the sofa.
Examples of our work
Mobile Marketing in Action
HP Sprocket
Created campaign for users to print photos from a mobile app on the remote HP printer to win prizes at an event
Muscle Food
Supported the Muscle Food campaign to target mobile-first users with unique codes to get money off food purchases
Google Beacon
Set up Google Beacon for a client to engage with shop and HQ visitors via soft Bluetooth marketing promotion of services
Assassins Creed
Worked with a PR agency to promote new video game on In-Game messaging to drive users to play a test version before buying
Starbucks
Supported a local PR stunt to promote a new Starbuck coffee shop opening with customer data
OIRA
Helped develop the QR code that was used to help applications complete risk assessments on the go
