User experience (UX) is a person's emotions and attitudes about using a particular product, system or service. Design and Research are related to the core functions of how customers interact and react in the face of the digital platform for your business.
Talk to us about ways you can improve your user experience today
User Experience (UX) Design is the term used to describe the process of enhancing user satisfaction by creating products that provide relevant and meaningful experiences. By improving the accessibility and usability of a product, the satisfaction of interacting with the product is enhanced.
Whether it’s a website, software or any product for an end-user, the objective of UX Design is to generate an enjoyable, seamless experience for the user.
The increased customer satisfaction generated through UX design means small businesses help attract and retain customers, sell a greater number of products and remain more competitive and profitable. Users expectations on their experience of products are on the rise. Consequently, to remain competitive, businesses need to implement UX design into their products to ensure their customers have the seamless, pleasurable experience they have come to expect.
UX is an important component of website design, with users expecting an easy-to-navigate, seamless and pleasurable journey as they browse through a site, whether on a PC, laptop or mobile phone. A poor UX on websites, such as delays to loading times, can quickly result in a potential customer navigating away from the site.
There is a concern that many businesses are getting caught up in the mystery of what good UX really means to them. The first stage, however, is to understand what benefits your company can achieve with a UX strategy. Talk to us today and find out about the 7 steps to UX happiness that your business can climb.
UX research encompasses a variety of investigative methods used to add context and insight to the design process. Unlike other sub-fields of UX, research did not develop out of some other field or fields. It merely translated from other forms of research.
Create the strategy behind the design
Understand the users needs with UX research
Sketch the first ideas
Flesh out the wireframes
Create the first visual designs
Trial and Test the first designs
Deliver the end design to the marketing team
Technology is changing rapidly. This signifies not only technological advancements but also a drive to improve user experience (UX). Online user experience refers to the quality of user interaction in an online environment.
Digital marketers should strive to provide users with a positive and rewarding user experience. UX consists of a number of elements, which are depicted in the UX Honeycomb diagram presented below
The honeycomb helps to find a sweet spot between the various areas of a good user experience. Each facet of user experience design can be defined by this diagram as such: Usable: The system in which the product or service is delivered needs to be simple and easy to use.
Working with a website UX design for a freelance designer simply had to get this right...
Our work showcased the simplicity but also the direction that needed to take place to keep this site fresh and straightforward. Take a look here
You’ve likely heard the saying “Keep your friends close, but keep your enemies even closer.”
When it comes to conducting a competitive analysis, that’s not the whole story.
In any industry, keeping your enemy close won’t prevent you from getting ambushed. Sometimes you don’t even know who your enemies are. The “enemy,” after all, could be acquired by Amazon and put you out of business overnight. Or Google could build a competing product in your market.
Studying the ‘enemy’ can help you understand the battlefield. It can help you identify where the “enemies” are and how they’re approaching the business. It can help you discover strategic areas where you can position yourself for a win.
A competitive analysis is a process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own business, product, and service. The goal of the competitive analysis is to gather the intelligence necessary to find a line of attack and develop your go-to-market strategy.
Competitive research will not help you fund your next product or determine your direct marketing spend, but it will, however, help you develop a high-impact go-to-market (GTM) strategy.
Break down your potential customer audience into groups based on subjects of your choice.
Set the criteria that need to be followed to identify your competition. For example, a publisher would track content publishing platforms as competition.
Start with 5 main competitors to focus on that are based on your segmentation and criteria settings – but be aware of more that can be added over time.
Take the Google description of the business you are researching and simplify for research needs.
Outline the basic statistics that matter to your brand – website ranking, customer profiles, social media numbers etc.
List the strengths of the competition based on your own SWOT analysis.
List the weaknesses of the competition based on your own SWOT analysis.
Simplified review of the findings, as well as a personal statement on your own experience of the competitive brands.
Economists have identified four types of competition - perfect competition, monopolistic competition, oligopoly, and monopoly.
Marketers recognise one type - those who are looking to attract your same customer user base
Review the competitive company, its funding, revenue and customers
Understanding product or service features, pricing, perks and technology usages
Define the share of voice, sentiment, key topics of interest, geographical appeal and the social media channels used
Measuring the SEO, Social, Advertising, Content and Customer Service strength and outlining the weaknesses in Retention, Influencers and Sales Performance
Project is to research and provide analysis of the main competition for the parent education information market in the UK. This report will focus on similar SaaS-based products that target UK parents with information, resources and material on Schools via search sourcing.
SEGMENTATION AND CRITERIA
Break down the potential customer audience into groups based on subjects of our choice.
Set the criteria that need to be followed to identify our competition.
Outline 10 key competitive websites for review based on similar keyword research, backlink reporting, end target market and customer feedback.
Research Strength, Weaknesses, Opportunities and Threats of each competitive platform to compare against the Next Step Education product.
Contact us to find out....