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UX Design and Competitor Research
User experience (UX) is a person's emotions and attitudes about using a particular product, system or service. Design and Research are related to the core functions of how customers interact and react in the face of the digital platform for your business.
Talk to us about ways you can improve your user experience today
The Need for Good UX Design for a Business
User Experience (UX) Design is the term used to describe the process of enhancing user satisfaction by creating products that provide relevant and meaningful experiences. By improving the accessibility and usability of a product, the satisfaction of interacting with the product is enhanced.
Whether it’s a website, software or any product for an end-user, the objective of UX Design is to generate an enjoyable, seamless experience for the user.
The increased customer satisfaction generated through UX design means small businesses help attract and retain customers, sell a greater number of products and remain more competitive and profitable. Users expectations on their experience of products are on the rise. Consequently, to remain competitive, businesses need to implement UX design into their products to ensure their customers have the seamless, pleasurable experience they have come to expect.
UX is an important component of website design, with users expecting an easy-to-navigate, seamless and pleasurable journey as they browse through a site, whether on a PC, laptop or mobile phone. A poor UX on websites, such as delays to loading times, can quickly result in a potential customer navigating away from the site.
There is a concern that many businesses are getting caught up in the mystery of what good UX really means to them. The first stage, however, is to understand what benefits your company can achieve with a UX strategy. Talk to us today and find out about the 7 steps to UX happiness that your business can climb.
Why UX Research?
UX research encompasses a variety of investigative methods used to add context and insight to the design process. Unlike other sub-fields of UX, research did not develop out of some other field or fields. It merely translated from other forms of research.
Our UX Design Case Study
Working with a website UX design for a freelance designer simply had to get this right...
Our work showcased the simplicity but also the direction that needed to take place to keep this site fresh and straightforward. Take a look here
Why run a competitive research strategy for your business?
Don't copy your competition, improve on their offer
You’ve likely heard the saying “Keep your friends close, but keep your enemies even closer.”
When it comes to conducting a competitive analysis, that’s not the whole story.
In any industry, keeping your enemy close won’t prevent you from getting ambushed. Sometimes you don’t even know who your enemies are. The “enemy,” after all, could be acquired by Amazon and put you out of business overnight. Or Google could build a competing product in your market.
Studying the ‘enemy’ can help you understand the battlefield. It can help you identify where the “enemies” are and how they’re approaching the business. It can help you discover strategic areas where you can position yourself for a win.
A competitive analysis is a process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own business, product, and service. The goal of the competitive analysis is to gather the intelligence necessary to find a line of attack and develop your go-to-market strategy.
Competitive research will not help you fund your next product or determine your direct marketing spend, but it will, however, help you develop a high-impact go-to-market (GTM) strategy.
How to Conduct a Competitor research strategy
Segmentation
Segmentation
Segmentation
Break down your potential customer audience into groups based on subjects of your choice.
Criteria
Segmentation
Segmentation
Set the criteria that need to be followed to identify your competition. For example, a publisher would track content publishing platforms as competition.
Competition
Segmentation
Competition
Start with 5 main competitors to focus on that are based on your segmentation and criteria settings – but be aware of more that can be added over time.
Description
Description
Competition
Take the Google description of the business you are researching and simplify for research needs.
Statistics
Description
Statistics
Outline the basic statistics that matter to your brand – website ranking, customer profiles, social media numbers etc.
Strengths
Description
Statistics
List the strengths of the competition based on your own SWOT analysis.
Weaknesses
Weaknesses
Weaknesses
List the weaknesses of the competition based on your own SWOT analysis.
Review
Weaknesses
Weaknesses
Simplified review of the findings, as well as a personal statement on your own experience of the competitive brands.
COMPETITIVE RESEARCH
The 4 Types of Competition
Economists have identified four types of competition - perfect competition, monopolistic competition, oligopoly, and monopoly.
Marketers recognise one type - those who are looking to attract your same customer user base
OUR competitive research offering
Business and Company Metrics
Review the competitive company, its funding, revenue and customers
Product and Service Review
Understanding product or service features, pricing, perks and technology usages
Customers and Awareness
Define the share of voice, sentiment, key topics of interest, geographical appeal and the social media channels used
Review the Marketing and PR
Measuring the SEO, Social, Advertising, Content and Customer Service strength and outlining the weaknesses in Retention, Influencers and Sales Performance
Competitor Research Case study
Next Step Education
OVERVIEW
Project is to research and provide analysis of the main competition for the parent education information market in the UK. This report will focus on similar SaaS-based products that target UK parents with information, resources and material on Schools via search sourcing.
GOALS
- Find, source and evaluate main competitors
- Breakdown analysis for marketing and promotion review
SPECIFICATIONS
- Business and Company Metrics - Review the competitive company, it's funding, revenue and customers
- Product and Service Review - An understanding product or service features, pricing, perks and technology usages
- Customers and Awareness - Define the share of voice, sentiment, key topics of interest, geographical appeal and the social media channels used
- Review the Marketing and PR - Measuring the SEO, Social, Advertising, Content and Customer Service strength and outlining the weaknesses in Retention, Influencers and Sales Performance
SEGMENTATION AND CRITERIA
Segmentation
Break down the potential customer audience into groups based on subjects of our choice.
- Parents - Independent Schools
- Parents - State Schools
- Schools - Type that the competitor promotes
Criteria
Set the criteria that need to be followed to identify our competition.
- Offer educational services to parents in the UK
- Charge schools to take part
COMPETITION
Outline 10 key competitive websites for review based on similar keyword research, backlink reporting, end target market and customer feedback.
Research Strength, Weaknesses, Opportunities and Threats of each competitive platform to compare against the Next Step Education product.
RESULTS
Contact us to find out....
