Front End Website Development and Coding

As every market and industry sector progresses, we’re finding more and more that technology is the future. Devices are becoming increasingly connected and Programs are becoming more complicated.

If your business don’t have a coder or developer and you rely on technology or you’re company plans on staying competitive in future markets, you need to add a coding and development strategy to your business goals.

Software developers have become more precious than money, according to recent industry reports - meaning many businesses are warming to the concept of investing wisely in the right talent to join their organisation.

However, many companies are still working in the dark when it comes to understanding the real power of a coder and a developer as part of the marketing and promotion function.
Development and Coding benefits business for the following reasons: 

• Software development brings your business to new heights of integration. It allows your company to be accessible from almost anywhere via smartphone or computer.
• It improves sales and service. The way your customers experience your business is very important. Do you want them to provide you with positive feedback? Then you can’t avoid having an online platform to make it easier for them to reach your services and products.
• It helps to implement on-the-go marketing, promoting your products at any place and any time without additional expenses and extra time needed. It doesn’t matter where your customers are. They can access your ads anytime and from anywhere.
• It increases customers’ engagement. As with any other business, you probably want to have loyal customers. How should you increase the number of such customers? Work on online marketing strategies. Increase customers’ engagement through the website and application and make them always come back to you, not to your competitor.
• Direct communication. Any other strategy can’t bring you an opportunity for direct communication with the customers at the same level as this one does.

By partnering and working with a wealth of first-rate developer and industry-leading coding professionals, we are able to lead your business on a new patch of development redemption.  Talk to us today to learn more.

If you’re ready to take your website to the next level, here are some ways to make it function as a marketing tool - although we have to clearly state that there is so much more to just these 7 steps.....

1. Make it attractive. Ugly websites send customers bouncing back to the results page. Remember that your website is part of your brand and says something about your company, its standards, its professionalism. What do you want it to say? 

2. Start with your customer in mind. Forget what the design committee wants. What does your customer need and want from a website? Create a persona for him or her, with a name, description, personality traits, income, education, and everything else you know about your average buyer. This persona is a conglomeration of your typical customers and should be the forefront of your content and other marketing efforts. Write to this person. Design for this person.

3. Communicate simply. Your website is communicating with customers. Make the communication concise and easy to understand. Remove jargon and anything that may distract the visitor from the goal of buying or contacting you to purchase. Give them what they want. Don’t force your customers to hunt for answers to fundamental questions such as: Where are you located? What is your phone number? What if have a problem? How does your service or product work? This information should be easily accessible.

4. Encourage action. Every page of your website should contain a call to action. Your CTA may vary based on your type of business. For example, an e-commerce store will encourage visitors to buy, while a B2B will encourage potential customers to either sign up for the service or contact them. We can discuss the various qualities of pop-ups versus other options, but whatever style you choose, you must have something telling a customer what you want them to do.

5. Give away something valuable. Many B2Bs will find it useful to give away information or content in exchange for an email address. That gives your sales team a warm lead for later follow up or for your email drip campaign.

6. Think mobile-first. More than half of your customers are using mobile devices to find you, and that number is only going up. In some industries, it’s far higher. Make sure your website caters to small screens. (This is also critical for Search Engine Optimization.)

7. Stay fresh. A website is never done. Refresh website photos once a year. Your SEO team should keep an eye out for broken links. Add useful content as you can.