"By introducing animation as an educational tool, into a concept that can grow over time, we were able to conduct a 6 week campaign that Brad delivered across Social and Native online markets. As tough as I know the market to be, I was impressed with his endeavour to deliver"
Hamish Mead - General Manager
The ‘Pimp Their Boiler’ campaign was a tongue-in-cheek way to reach and educate installers as well as 25 key industry influencers about the benefits. The campaign achieved significant success, not only in terms of reach but a 5% increase in YOY warranty registrations.
Based on the bright and loud noughties’ MTV show Pimp My Ride hosted by rapper Xzibit, where contestants take a car in poor condition, restore and customise it, the campaign theme was loosely based here.