Adey Professional Heating

As a consultant on the Adey Project, my role involved introducing animation as an educational tool within a comprehensive campaign strategy. The objective was to create a concept that could evolve over time while effectively reaching target audiences across Social and Native online markets. Throughout the six-week campaign, Brad spearheaded the implementation, demonstrating dedication and determination in delivering impactful results despite the challenges posed by the competitive market landscape.

Key Initiatives:

1. Introducing Animation for Education: Recognizing the potential of animation as an engaging educational medium, we integrated animated content into the campaign framework. This approach not only enhanced the educational aspect but also added an element of creativity and visual appeal to the messaging.
2. Comprehensive Campaign Design: The campaign was meticulously designed to leverage both Social and Native online platforms to maximize reach and engagement. By strategically distributing content across these channels, we aimed to capture the attention of our target audience and drive meaningful interactions.
3. Six-Week Duration: The campaign spanned over six weeks, allowing for sustained engagement and messaging reinforcement. This timeframe enabled us to convey the key benefits and messages effectively while maintaining momentum throughout the duration of the initiative.

Achievements:

• Impressive Reach: Through the concerted efforts of the team, the campaign achieved significant reach, effectively penetrating the target market segments and garnering attention from key stakeholders.
• Educational Impact: By incorporating animation as an educational tool, we successfully conveyed complex concepts in a simplified and engaging manner, facilitating better understanding and retention among the audience.
• Positive Feedback: The endeavor received praise and acknowledgment from stakeholders, including Hamish Mead, General Manager, who expressed admiration for Brad's commitment to delivering results despite the challenges inherent in the market.

Overall, the Adey Project exemplifies the successful integration of animation into an educational campaign, resulting in tangible benefits such as increased awareness, engagement, and positive reception from stakeholders. Moving forward, the groundwork laid by this initiative sets a solid foundation for future endeavors and the evolution of the concept over time.