Examples of my work
The launch of ATAMA
"When launching a new brand it felt only logical to go to a person whose network of contacts and wide-reaching press appeal made sense to get the launch noticed and off the ground - fast. Brad created the noise it needed"
Mark McCormack - Sales Director
the set up
The Reason
The Requirements
The Platform
To create a B2B part of the Academia Group that was focused on supplying technology to UK businesses
The Platform
The Requirements
The Platform
Existing product relations with current vendors and a sales and customer service team in place
The Requirements
The Requirements
The Requirements
A new website, social media and SEO presence and a solid marketing strategy
Our work with atama
Website Build
A strong online presence for the business launch was needed with a new website. Working with a 3rd party web design agency, I built a site map and iframe that supported the marketing SEO
Social Media Creation
I created a blueprint for making marketing personas that drive real results for the business, brand, and marketing efforts via social channels built from scratch
First Phase Marketing Plan
Created 5 firm marketing and promotion campaigns based on 90, 180, 360 and beyond day to day plans. With any product launch, it was essential to research, review and report
our work with atama
The PR Product Launch
02 May Academia launch atama.tech
Posted at 08:30h in News by Brad Chuck
B2B part of the Technology Group is now live.
London, UK, April 30, 2018– Academia the Technology Group has launched Atama.Tech – the new name for the B2B part of the successful Technology Company.
'This is part of the demand we have received from business, charity and retail markets to replicate our exceptional technology services from Education into the B2B sector. We see this as a challenge to offer a new concept of technology services and support to a wider UK audience’ Mike Bacon, MD
Atama.Tech will be focused on offering ISP, Hosting, Cloud, Security, Support and Procurement services to SME’s as Enterprise solutions, taking the 15 years’ experience in the education market to new areas in creative media, charities, finance, sport and retail industries.
‘By harnessing in-house lifecycle management services and tailored financial solutions, Atama is the long term supply and support service that we feel the business market needs’ Mark McCormack, Director
ATAMA is part of the Academia Group of Technology Companies and is a limited company.
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If you would like more information about this topic, please contact Brad Chuck – Marketing & Press Manager at 01992 703 909 or email at pr@academia.co.uk.
The Promotion
Organic Marketing Strategy
Creating an organic marketing and PR strategy to drive awareness via current business network, customer data and social marketing in the distributor and reseller channels in the UK
Email Marketing
An email marketing strategy was the key starting goal for a business with a strong database to kick things off with - but creating a message of clam, insightful and meaningful content was key to opening the eyes of new customer interaction
Paid Marketing Promotion
To entice new customers and prospects, I created several low-paid marketing promotions based on the keyword analysis and competitor landscape research - creating an open-ended lead source via consultancy conversations
The Results
The brand now delivers a steady stream of business customers enquires or its dedicated technology services with key vendors. Creating a Zero to Hero marking strategy for a start-up generated over 3,000 new customer enquiries in the first 3 months