Content Creation
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
With over 100 different types of content that can be used as part of a marketing strategy, how content ready is your business?
What is Content Marketing?
Although content marketing is an applicable and useful tactic for almost every company, brainstorming creative and more persuasive ways to reach and convert your audience is not a simple task.
Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.
Today, outbound marketing strategies aren’t as effective for reaching audience members and converting leads as they once were. Content marketing has become a popular way for businesses to combat this issue. In addition to expanding your reach, content marketing helps your business:
- Educate your leads and prospects about the products and services you offer
- Boost conversions
- Build relationships between your customers and business
- Connect with your audience to show them how your products and services solve their challenges
- Create a sense of community around your brand
Content is one of the most important elements of a digital marketing strategy. Successful marketers know how to develop engaging content that will capture their consumers’ attention and that will add value to the firm’s offering.
Good content is clever, current, innovative, inspiring, daring, surprising, reactive, useful, and/or helpful as well as visually beautiful.
Now that you understand why your business should invest in content marketing, it is time to do something about it.
The Content Marketing Cycle
It Pays to Follow the Cycle
The content marketing cycle, which is different depending on market conditions and locations, can be simplified into 7 steps in relation to content.
Essentially, the cycle describes the entire content marketing process, from initial contact through to nurturing ongoing client relationships.
My RECOMMENDED content creations for business growth
Blogging
Video and Animation
Social Media
Do not underestimate the power of a well-written blog. Do not see such articles as a private diary, instead realise the potential for them to be seen as sales-ready messages to entice people to learn more about a product or service.
Social Media
Video and Animation
Social Media
You need to be active on social media. Every. Single. Day. More than once. On more than one network. Non-negotiable. Why? Because everyone is on a social media platform of some kind. And it is free if a little time-consuming.
Video and Animation
Video and Animation
Video and Animation
If you want to remain competitive in the busy digital marketplace, it’s vital that you find a way to grab your target audience’s attention and engage them quickly. What better way than via an informational, instructional or just plain silly video or animation to entice and entertain?
Case Studies
Case Studies
Video and Animation
Case studies are effective because they help leads better understand how your business can help them. This positive customer and client feedback help build the relationship your business craves between its end users and its own products and services.
Surveys
Case Studies
Surveys
Do you really know your customers? What better way to find out more about their true wants and likes about your business, the industry and what you actually sell by asking them?
Case Studies
Surveys
Print, as part of your traditional marketing methods, still has a strong voice in the content promotion landscape. Battlecards, flyers, invitations, contracts and product guides are still supporting business growth
CONTENT DISTRIBUTION
Content Creation is only the Start
Once we have defined your content creation strategy, we must promote via the relevant channels at our disposal. This means looking at your Owned, Earned, and Paid Media strategies.
For an in-depth look into the best social channels for your content distribution, check out my Social Media page.
Examples of my work - branded content
Working with Waitrose to produce dynamic commercial concepts for the brand and its products, while maintaining brand identity and engaging with its audience.
Sourcing the best team of photographers, stylists and home economists to art direct, produce and design dynamic display adverts that respresented brand ethos and promoted new products effectively.
Example of my work - Visual Content
Worked with the agency team for Microsoft on the 'Stories' content campaign that visually added value to Microsoft services via personal stories
As a Hubspot partner, I have collaborated on various inbound content marketing concepts for the platform, that drive attention and awareness in simple forms
examples of My work- Live and in Action
Content Marketing in Action
Devised the Rock, Paper, Scissors, Lizard Animated Content concept to describe new ISP packages for a client
Launched the content rich lifestyle magazine with a digital supporting platform to target consumers looking for a more balanced way of life
Content created, edited and published a series of industry-first magazines for the technology and education sector to drive vendor brand awareness
Policy Brochure
RTPI (Royal Town Planning Institute) Policy Brochure, in print and online, with content and design layout
Internal Magazine
Engaging employees across a global brand with content-rich print and digital magazine for UPS
Video How-To Guide content piece, to give customers advice on repairing own bike -video content to drive awareness
Video Content Marketing
Why Video and Audio Content for your Business?
Brands need a video marketing strategy.
What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.
Video has absolutely dominated social. HubSpot Research shows that four of the top six channels on which global consumers watch a video are on social channels.
Why is this important? If you aren't creating video, you're likely falling behind. For most videos, the more simple and raw it is, the more authentic the content seems … and that's what really matters to your audience.
Audio is just as important due to the dramatic growth in podcasting and music playing platforms like Spotify and Amazon Music - these have become top-line marketing and advertising mediums to drive product messaging to consumers on the go.
I have partnered with the best video and audio production companies, meaning I have the expert knowledge and advice to share with you and your business today.
Podcasting
The Cube with Academia
Devised and executed the business strategy for the launch of the podcasting series, The Cube, for the Academia Group. Involved the creation of the studio, the promotion, the setup and the podcasting channels management