Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
With over 100 different types of content that can be used as part of a marketing strategy, how content ready is your business?
Although content marketing is an applicable and useful tactic for almost every company, brainstorming creative and more persuasive ways to reach and convert your audience is not a simple task.
Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.
Today, outbound marketing strategies aren’t as effective for reaching audience members and converting leads as they once were. Content marketing has become a popular way for businesses to combat this issue. In addition to expanding your reach, content marketing helps your business:
Content is one of the most important elements of a digital marketing strategy. Successful marketers know how to develop engaging content which will capture their consumers’ attention and which will add value to the firm’s offering.
Good content is clever, current, innovative, inspiring, daring, surprising, reactive, useful and/or helpful as well as being visually beautiful.
Now that you understand why your business should invest in content marketing, it is time to talk to the experts at bradchuck to guide you through the process
The content marketing cycle, which is different depending on market conditions and locations, can be simplified into 7 steps in relation to content.
Essentially, the cycle describes the entire content marketing process, from initial contact through to nurturing ongoing client relationships.
Do not underestimate the power of a well-written blog. Do not see such articles as a private diary, instead realise the potential for them to be seen as sales-ready messages to entice people to learn more about a product or service.
You need to be active on social media. Every. Single. Day. More than once. On more than one network. Non-negotiable. Why? Because everyone is on a social media platform of some kind. And it is free if a little time-consuming.
If you want to remain competitive in the busy digital marketplace, it’s vital that you find a way to grab your target audience’s attention and engage them quickly. What better way than via an informational, instructional or just plain silly video or animation to entice and entertain?
Case studies are effective because they help leads better understand how your business can help them. This positive customer and client feedback help build the relationship your business craves between its end users and its own products and services.
Do you really know your customers? What better way to find out more about their true wants and likes about your business, the industry and what you actually sell by asking them?
Print, as part of your traditional marketing methods, still has a strong voice in the content promotion landscape. Battlecards, flyers, invitations, contracts and product guides are still supporting business growth
Once we have defined your content creation strategy, we must promote via the relevant channels at our disposal. This means looking at your Owned, Earned and Paid Media strategies.
For an in-depth look into the best social channels for your content distribution, check out our Social Media page.
Devised the Rock, Paper, Scissors, Lizard Animated Content concept to describe new ISP packages for a client
Launched the content rich lifestyle magazine with a digital supporting platform to target consumers looking for a more balanced way of life
Content created, edited and published a series of industry-first magazines for the technology and education sector to drive vendor brand awareness
RTPI (Royal Town Planning Institute) Policy Brochure, in print and online, with content and design layout
Engaging employees across a global brand with content-rich print and digital magazine for UPS
"Brad came to us with a Content Marketing idea that involved producing a digital magazine that was used as an educational message and traffic driver for non-members to engage with our products. We saw a 20% increase in traffic activity and customer quotes in the first month of the campaign alone"
Julie Monkman - Sales Director
Before we could start, it was imperative to produce a fully analysed SWOT project for Kingston, outlining the Strengths, Weaknesses, Opportunities and Threats in the Financial industry. This analysis helped outline the template for what was needed for the business.
Kingston Unity is a Friendly Society in Yorkshire but lacked real content to help promote its message of support and understand of consumer financial problems. What they needed was a fresh content approach to appeal to new investors in a safe, reliable and comfortable way. Alongside quick win promotional articles, we devised a full package content creation to long term use
A digital magazine, or e-magazine, was the perfect creation for Kingston, giving them a fact-packed publication that could be changed, amended and updated with new rich media content, videos and testimonials over time, that supplements a new email subscriber base. The magazine, titled E-UNITED, lasted for 3 years, driving over 6,000 new subscribers and generating new revenue streams
Working with partners like Outbrain, Taboola and Powerlink's, we are able to leverage the power of the native web, with extended content targeting and advertising across multiple publishing networks.
We support journalists and content writers by contributing quotes, thoughts and insights to their articles from customers and clients original content. This earned media supports SEO growth and customer feedback
Travel Nation is a team of people who love to travel! Using their enthusiasm, knowledge and experience they can plan complex round the world flights or help create the perfect tailor-made holiday for consumer customers.
With such high demand and competition in the travel market, TN needed a new route to market to engage with those looking to travel for longer distances but on a budget.
"Travel Nation are experts in world travel, specialising in every aspect of trip planning. We were looking to increase our awareness of the older market and was introduced to Bradchuck by a fellow digital colleague.
The resulting data analysis report was exceptional and confirmed the 6 new round the world trip quotes we generated from the small campaign. We have since signed up to work with Brad again"
Audience extension is a process which, as the name suggests, extends digital audiences. It helps transform a publisher's traffic into an advertiser's audience, meaning that publishers can monetize their site traffic by allowing advertisers to reach their visitors not only on their website but all over the web.
Our understanding of this marketing technology was further supported by our partnership with Outbrain:
"It's great to work with a partner who conducts his due diligence to seek out the best possible suppliers. He is very well connected, and understands PPC and user experience requirements very well"
After our introduction to Travel Nation by one of our networking partners, we were able to introduce the concept of extending an audience profile of a Travel Nation article to reach beyond the small publisher site we had booked them on.
This helped, with the placement of adverts via our Outbrain platform, to drive users to our article (written by bradchuck) who would then engage with the offer. The simplicity of spending as a little of £500 on a content marketing strategy to be reward with such high ROI, making it a no-brainer to be used in future marketing promotions.
Brands need a video marketing strategy.
What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.
Video has absolutely dominated social. HubSpot Research shows that four of the top six channels on which global consumers watch a video are on social channels.
Why is this important? If you aren't creating video, you're likely falling behind. For most videos, the more simple and raw it is, the more authentic the content seems … and that's what really matters to your audience.
Audio is just as important due to the dramatic growth in podcasting and music playing platforms like Spotify and Amazon Music - these have become top-line marketing and advertising mediums to drive product messaging to consumers on the go.
We have partnered with the best video and audio production companies, meaning we have the expert knowledge and advice to share with you and your business today.
Brad promoting a HP event at the H club in London - the video content was used to invite online visitors raise awareness at the event
Collaborate with Reels in Motion and Stoke-On-Trent City council to create their video content for the nomination process as the city of culture
Work with the creative team to produce the Smartbird TV commercial for B2B promotion
Promote what you do with award-winning content - our collaboration with the De Ferrers Academy for Apple was heartwarming, but also a wide-reaching lead generator
Devised and executed the business strategy for the launch of the podcasting series, The Cube, for the Academia Group. Involved the creation of the studio, the promotion, the setup and the podcasting channels management