Creative writing is any writing that goes outside the bounds of normal professional, journalistic, academic, or technical forms of literature, while Blogging is a discussion or informational article published and consisting of discrete, often informal diary-style text entries.
Both are essential in marketing
Writing is more than just typing a few hundred words on Microsoft word or on WordPress and hitting the publish button. Writing is about connecting with and engaging your audience. It is about communicating in a way that makes sense and gets your point across without being long-winded. It is about making a powerful call to action so that people invest in your product or services.
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.
To help find the “right” words for any content you need to study your customer’s natural (organic) language. Writing content based on the words that customers use helps produce content that your customers will respond to. We use Google Analytics to study the analytics of an existing website in order to understand the content customers want. We also use Google Keyword Planner to study the keywords customers are using on search engines. We help companies to look at other tools such as organic search results and social networks in writing compelling content for business promotional services.
Effective creative writing and blogging in business is a key marketing strategy to drive awareness of products and services without the direct need for a 'sales first' approach. Our team of experts have worked with hundreds of businesses on creating direct content that builds trust and a relationship with your end-users. Talk to us today to discover more
Using data from tools like Google Analytics and Google Keyword Planner to help us make content decisions helps us create compelling and trusted articles designed for website use. By distilling audience research into a Language Board that guides our writing style, we can produce a methodology for compelling content
With any strategy, you must define the reasons for creating it. Blogging and Creative Writing is essential for any business, but let us first define your end goal of success before we can create a blueprint of writing needs.
Your tone of creative writing voice will need to be measured in the current market of your business. How do your competitors write, what are the key subjects your potential customers are reading about, and what level of intellect do you need to adhere too?
Give customers a reason to do business with you by defining a list of topics you or your team want to write about - that drive awareness of what you do whilst also complimenting the experience for the readers. Give audiences what they want, but always remember your key marketing angles.
Is your content seasonal, driven by product launch or based on future impactful events? Creating a calendar to share to all gives insight and forward momentum to create marketing promotion campaigns that support each blog and creative writing project.
Blogging and Creative Writing is not an easy task. Having the mental attitude and a clear and concise style that can be fast passed and executed to align with a marketing strategy is huge project that many businesses spectacularly fail at. Wisely investing in a blogging strategy will reap enormous long term rewards.
Blogging and Content Contributor to the Digital Marketing platform community
An active member of the union and a content producer for various clients
Freelance blogging for B2B Technology brand
Freelance Blogger and Creative Article Writer for the Technology reseller in Education and Business
Articles and case studies were written for the design agency
Launch articles and Press Releases fo the Start-Up Education SaaS platform