Writing is the painting of the voice
Creative Writing and Blogging
Creative writing is any writing that goes outside the bounds of normal professional, journalistic, academic, or technical forms of literature, while Blogging is a discussion or informational article published and consisting of discrete, often informal diary-style text entries.
Both are essential in marketing
Utilise AI
Embrace AI in your Content Creation
AI proves that it can improve the efficiency of content creation despite its challenges surrounding creativity and originality. It has the potential to produce high-quality and engaging content consistently at scale, reducing human error and bias in creative writing.
So embrace the AI tools at your disposal, but focus on supplying the correct technical and relevant data surrounding your business and service.
The need for Creative Writing and Blogging in Business
Writing is more than just typing a few hundred words on Microsoft Word or WordPress and hitting the publish button. Writing is about connecting with and engaging your audience. It is about communicating in a way that makes sense and gets your point across without being long-winded. It is about making a powerful call to action so that people invest in your product or services.
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.
To help find the “right” words for any content you need to study your customer’s natural (organic) language. Writing content based on the words that customers use helps produce content that your customers will respond to. We use Google Analytics to study the analytics of an existing website to understand the content customers want. We also use Google Keyword Planner to study the keywords customers are using on search engines. We help companies to look at other tools such as organic search results and social networks in writing compelling content for business promotional services.
Effective creative writing and blogging in business is a key marketing strategy to drive awareness of products and services without the direct need for a 'sales first' approach. I have worked with hundreds of businesses on creating direct content that builds trust and a relationship with your end-users.
Writing for Web & Mobile
Using data from tools like Google Analytics and Google Keyword Planner to help us make content decisions helps us create compelling and trusted articles designed for website use. By distilling audience research into a Language Board that guides our writing style, you can produce a methodology for compelling content
a Creative Writing and Blogging strategy
Define Your Goals
With any strategy, you must define the reasons for creating it. Blogging and Creative Writing is essential for any business, but let us first define your end goal of success before we can create a blueprint of writing needs.
Perform Target Marketing Research
Your tone of creative writing voice will need to be measured in the current market of your business. How do your competitors write, what are the key subjects your potential customers are reading about, and what level of intellect do you need to adhere too?
Build a Topic Ideas List
Give customers a reason to do business with you by defining a list of topics you or your team want to write about - that drive awareness of what you do whilst also complimenting the experience for the readers. Give audiences what they want, but always remember your key marketing angles.
Create a Content Calendar
Is your content seasonal, driven by product launch or based on future impactful events? Creating a calendar to share to all gives insight and forward momentum to create marketing promotion campaigns that support each blog and creative writing project.
Build your Content
Blogging and Creative Writing is not an easy task. Having the mental attitude and a clear and concise style that can be fast passed and executed to align with a marketing strategy is huge project that many businesses spectacularly fail at. Wisely investing in a blogging strategy will reap enormous long term rewards.
My blogging and creative writing work
Digital Doughnut
National Union of Journalists
National Union of Journalists
Blogging and Content Contributor to the Digital Marketing platform community
National Union of Journalists
National Union of Journalists
National Union of Journalists
An active member of the union and a content producer for various clients
ATAMA
National Union of Journalists
Academia Group
Freelance blogging for B2B Technology brand
Academia Group
Sectorlight Design Agency
Academia Group
Freelance Blogger and Creative Article Writer for the Technology reseller in Education and Business
Sectorlight Design Agency
Sectorlight Design Agency
Sectorlight Design Agency
Articles and case studies were written for the design agency
Wand Education
Sectorlight Design Agency
Sectorlight Design Agency
Launch articles and Press Releases fo the Start-Up Education SaaS platform
A Creative Writing Case Study
Writing for Teachers
Case Study: Engaging Educators with Compelling Story Writing
Challenge: Academia Group aimed to showcase technology solutions to teachers and schools through their Educator Magazine. The challenge was to captivate educators' attention in an out-of-office environment and present complex technological concepts in a witty and engaging manner.
Solution: Brad Chuck, leveraging his creative writing skills and deep understanding of technology, developed a series of compelling stories for the Educator Magazine. His approach involved infusing humor, wit, and relatable narratives into the content to make it both entertaining and informative for the target audience.
Process:
- Identifying Audience Pain Points: Brad conducted research to understand the challenges faced by educators regarding technology adoption in the classroom.
- Crafting Engaging Narratives: He created captivating stories that revolved around everyday scenarios in educational settings, integrating technology solutions seamlessly into the plot.
- Incorporating Humor and Wit: Brad infused the stories with humor, wit, and light-hearted anecdotes to keep readers entertained while conveying key messages about technology benefits.
- Highlighting Real-World Examples: He incorporated real-world examples and case studies to demonstrate the practical applications of technology in education.
- Interactive Elements: Brad introduced interactive elements such as quizzes, polls, and reader challenges to encourage reader engagement and participation.
Outcome: Brad's compelling story writing approach proved highly effective in engaging educators and schools through the Educator Magazine. The witty narratives, combined with informative content, succeeded in capturing readers' attention and fostering interest in technology solutions showcased by Academia Group.
Impact: The Educator Magazine, enriched with Brad's creative storytelling, became a valuable resource for educators seeking innovative ways to integrate technology into their teaching practices. The engaging content not only educated readers about technological advancements but also fostered a sense of community and camaraderie among educators facing similar challenges.
Key Takeaways: Brad Chuck's creative writing approach demonstrates the power of storytelling in effectively conveying complex concepts and engaging audiences. By leveraging humor, wit, and relatable narratives, organizations can transform their content into compelling stories that resonate with their target audience and drive meaningful engagement.
