An advanced marketing strategy that uses an automated, real-time bidding process that purchases ad inventory for you, programmatic and PPC marketing is still a mystery to many businesses.
Making sure you understand the power of clever digital promotion of your business is imperative in today's digital-first market.
As you know digital matters. It allows firms to meet their marketing and business objectives. It adds digital value to the marketing mix.
However, digital changes constantly. In order for firms to fully benefit from the opportunities that digital offers, firms have to monitor changes and adjust their digital marketing strategies accordingly.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet
Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics
Before programmatic marketing, ad space was bought and sold by humans. The process was slow and inefficient, taking RFPs, meetings, and negotiations before an advertisement could be manually published. It meant endless excel sheets and misguided understanding of how much inventory space a website really had.
Programmatic Marketing is the automated bidding on an advertising inventory in real-time. It lets you show an advertisement to a particular audience for particular content (product or service).
Programmatic is efficient, fast and affordable. Advertisers pay for each impression. Therefore, they want an efficient way to manage their ad campaign. Advertisement networks buy digital impressions ahead of time from different websites, apps, and portals. But let's not dive into the nuts and bolts just yet.
The need for a business to invest in programmatic and PPC is clear, businesses want clarity and control over their digital advertising, and this is how programmatic can help.
This technology features an added layer of privacy. Traditional marketing always lacked this. This way, you can monitor how your advertisement reaches its customers, and whether you are targeting the right demographics or not.
The costs associated with advertisements are counted in real-time. This lets you tweak your campaign to be more effective.
Real-time reporting and data measurement are a dream for advertisers. Programmatic advertising comes with the ability to measure how effective is your marketing campaign.
You don’t need to wait for a long time to see how things will turn out. Programmatic marketing comes with a deep analysis that offers accurate predictions for how things will turn out.
You can check how effective your digital marketing is at any given time. Real-time measurement lets you track your campaign and make adjustments wherever needed.
Optimizing makes sure the campaign reaches the right audience and offers value for your money.
Like we said, Programmatic advertisement is the future. It offers flexibility and helps you reach your consumer within the set time frame.
It implements different approaches including IP targeting, which targets specific IP Addresses. This approach is ideal for targeting businesses and events.
It also uses geolocation targeting. This approach targets the consumer by state, city, and zip code. The story doesn’t end here; Programmatic marketing also uses context keyword targeting.
Only a few leads convert into sales.
Retargeting marketing helps you sell more as it convinces a bigger audience to buy from you. It happens because you are targeting the right audience according to your niche.
The programmatic advertisement offers excellent audience reach. There are more than 3 billion people on the internet at a given time. If you use the right approach, you can target a big chunk of this audience. But it’s important if you define your audience.
First, it lets you tweak your marketing approach specific to their needs.
If you don’t reach the set target, you can at least keep track of the ones you reached successfully. When you post an ad, Programmatic Marketing tracks it in real-time including its number of views, followers, etc.
Converting leads into sales is the biggest challenge for any business. Programmatic advertising helps you reach your business’s potential. It gives you access to your ideal audience, and expand your followership.
It offers relevant impressions. You can explore different options and see which are not possible when it comes to placing ads that were bought manually.
When it comes to proficiency, Programmatic advertising helps you buy advertising space on the internet.
You only pay for relevant impressions. It adds some flexibility within your ads, advertisement space, and your budget. This is not something you can expect from the traditional advertisement.
Want to know how programmatic can work for your business?
We worked on a series of Google AdWord campaigns for Apple Education that targeted school teachers, lecturers, headmasters and governors about the wonders of transforming teaching and learning with Apple products. The 3 month long campaign was the 'Vision in Your Hands' message that generated over 5,000 enquiries for more information
We created the Adobe campaign 'Make it Adobe', then transitioned the message to work with our reseller partner Academia. The campaign was digital direct with spending based on selective targeting via keyword research and analysis - the result was fantastic and continues to grow today
The award winning campaign to promote the Surface Go to Education and Business sectors involved 200 pieces of digital content that was dispersed across programmatic and ad buying markets to deliver fresh eyes on the latest mobile computer from Microsoft. The result was hailed as the 'iPad Killer' by certain parts of the Tech press
Created and delivered across multiple platforms, campaign and ad groups to drive product and service messages
Experienced and Qualified to run campaigns on Google, Microsoft, Facebook, Twitter, Linkedin and many more PPC based marketing campaign platforms
Assigning every research keyword a matched type to help define the queries for which the ad will match. We have sourced millions of relevant keywords for campaign performance
Get specific with your KPIs by identifying the figures you will be held accountable for achieving.
Analysing your digital marketing strategy’s past success and failures can help focus you on setting the best KPIs for your business.
Do not make your marketing personable. You must speak the tone and language of your audience.
You must identify your budget, your digital channels and your team
Create Your Digital Marketing Calendar and share your plan and reporting strategy with the key stakeholders.
Serving as an architect and strategist for your business is an essential trait to have - you need to be seen as the leader who not only understands but appreciates the power of digital and how it can be effective for business growth.
This role is the Marketing Analyst - the chief guru of all things research and data-led strategies that are focused on the digital understanding of the market. A modern analyst would be an expert at:
The importance of marketing analysis has become even clearer in the modern-day landscape. With a plethora of tools, platforms, software and channels now available and at the mercy of your rivals and competition, it is time to self educate and become aware of the changing digital market around you.
Talk to us today to help you understand what digital tools your business needs to use and why.
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