DXC Case Study
Brad Chuck at DXC Technology
A comprehensive overview of my role, duties, and execution of projects as the global partner marketing manager at DXC Technology, one of the biggest IT consultancy companies in the world.
Event Marketing and Management
DXC at Digital Manufacturing Week 2022
Unquestionably, one of my finest marketing achievements in DXC Technology took place at Smart Factory Expo in 2022.
Setting the vision, plan, and strategy to win the funding to take DXC to a prime customer-focused trade show and exhibition, albeit with incredible time restraints and limited support, was a phenomenal effort.
But by working with our partners from Microsoft, Dell Technologies, and Formpipe, we achieved the most successful customer-facing event program that DXC had seen since before the pandemic.
A true collaboration effort that embraced our solutions in the Manufacturing space - the journey with many new customers and projects began here last November.
DXC at Construction Week
At DXC Technology, we embarked on an exciting journey during Construction Week in 2022, where we showcased our groundbreaking Mixed Reality solution to UK Homebuilder and Construction customers. Despite post-pandemic uncertainties, our unwavering belief in our solution propelled us forward. Collaborating with Microsoft, we unveiled the fusion of Augmented Reality and Virtual Reality, leading the charge in AI technology and digital transformation. As pioneers, we demonstrated our expertise and commitment to innovation, captivating our audience with immersive experiences and transformative possibilities. Our presence at the trade show solidified our leadership in the field, shaping the future of AI and digital transformation. Reflecting on our journey, we are proud of our achievements but remain dedicated to pushing boundaries and unlocking new possibilities in mixed reality. Stay tuned for more groundbreaking innovations from DXC Technology.
DXC at Hannover Messe
At Hannover Messe 2023, I led a transformative project for DXC Technology that showcased the evolution of marketing in today's digital landscape. Leveraging cutting-edge technologies like Artificial Intelligence and marketing automation, we redefined the traditional concept of marketing by embracing sales enablement. By identifying and engaging with customers when they were 'Project Ready,' we provided tailored solutions and seamlessly transitioned them to the solution architect team. This approach facilitated more meaningful interactions and smoother handovers, ultimately driving business growth and delivering better results. The project highlighted the significance of adapting to the ever-changing digital landscape and leveraging innovative tools to engage with customers effectively. As marketing continues to evolve, embracing sales enablement and leveraging technology will be instrumental in meeting the evolving needs of customers and driving success in the digital era.
Customer Engagement project
Brad Chuck and the DXC Manchester United Foundation
My collaboration with the Manchester United Foundation and DXC Technology was a remarkable experience that highlighted the power of technology in inspiring young minds. During #techtalks sessions, I shared my knowledge with students, encouraging them to envision a digital future together. Teaching IT to children proved to be both rewarding and joyful, fostering curiosity, problem-solving skills, and creativity while empowering future opportunities.
As part of DXC's partnership with the Manchester United Foundation, I played a key role in organizing a high-profile event aimed at sparking students' interest in the IT industry. Acting as a Team Leader, I delivered engaging workshops showcasing DXC's innovative projects. My adaptable delivery style ensured that all students remained fully engaged throughout the event, leaving a positive impression and opening their eyes to the possibilities within the tech industry.
DXC Feedback:
- "During a pivotal launch event for DXC's partnership with the Manchester United Foundation, Brad showcased DXC's projects to 50 local school students, sparking their interest in IT. As a Team Leader, Brad ensured smooth event execution, adapting his engaging delivery style to captivate the young audience. His efforts garnered positive feedback from students, opening their eyes to future career possibilities in the industry. Brad's pivotal support ensured the event's success and impact."
- "I've collaborated with Brad on DXC Technology's Manchester United Foundation project. His ability to engage with youth on technology is impressive. At the kick-off event, Brad's organization, presentation skills, and warm personality shone. He effortlessly shared his wealth of experience, leaving a positive impact on the young participants."
- "Brad was a great speaker at our inaugural event with Manchester United Foundation. I watched him inspire young people with tales of technology that are changing the world, and why it is so important to take an interest in STEM as part of their educational journeys. He is certainly someone who can captivate an audience, especially students."
Employee engagement services
UK Works Council
UK Engagement Forum
UK Engagement Forum
As the elected council representative for DXC's UKI Strategic Partnerships and Offering teams, I facilitated transparent communication and engagement with over 67 peers. Serving as the liaison between employees and management, I ensured effective dialogue on key business issues, policies, and procedures, fostering a culture of transparency and employee engagement.
UK Engagement Forum
UK Engagement Forum
UK Engagement Forum
As the Head of the UK Employee Engagement Forum at DXC, I led strategic initiatives to boost satisfaction and retention, fostering a positive workplace culture. Collaborating with HR and leadership, I developed tailored programs, organized engagement events, and received recognition for positive impact on business performance and employee satisfaction.
DXC Staff Mentor
UK Engagement Forum
DXC Staff Mentor
As a mentor in the DXC Mentoring Program, I had the privilege of guiding and training four colleagues globally, fostering growth within the company. By sharing insights and tools, I helped them navigate DXC's dynamics, develop career plans, and enhance their skills. This experience reinforced the connection between staff development and business growth.
Partnerships marketing and communication
Partner Marketing and Alliance Management
In my Global role supporting key partners with marketing, communications, and projects to deliver service solutions to DXC customers, I collaborated with global sales and project delivery teams across Modern Workplace, Applications, Security, Cloud, Data, Analytics and Mixed Reality, in delivering tangible solutions to customers and prospects.
Microsoft
As the Microsoft Partner Marketing Manager at DXC, I led strategic initiatives to drive collaboration and maximize the value of the partnership. Orchestrated marketing strategies, coordinated joint campaigns, and ensured alignment with Microsoft's objectives, contributing to DXC's success in delivering innovative solutions and driving customer engagement.
AWS
Played a pivotal role in supporting DXC's participation at Hannover Messe, coordinating marketing efforts with AWS, and ensuring alignment with event objectives. I facilitated joint promotions, provided AWS expertise, and maximized the impact of DXC's presence, fostering collaboration and driving engagement at the event.
Salesforce
Spearheaded initiatives to optimize the Salesforce partnership. Strategized and executed marketing campaigns, fostering collaboration between DXC and Salesforce to deliver impactful solutions. My efforts drove customer engagement, strengthened relationships, and contributed to DXC's success in leveraging Salesforce technologies.
Oracle
As the Oracle Partner Marketing Manager at DXC, I was instrumental in nurturing the partnership relationship, helping to build strong connections with Oracle, and fostering collaboration and alignment on strategic objectives. I facilitated joint initiatives, leveraged Oracle's expertise, and fostered a mutually beneficial relationship, driving success and value for both DXC and Oracle.
ServiceNow
Led content creation and sales support initiatives to enhance the partnership. I developed compelling content aligned with ServiceNow's offerings, empowering sales teams with valuable resources. I facilitated seamless collaboration between DXC and ServiceNow, ensuring effective sales enablement and driving success in delivering ServiceNow solutions to customers.
Google Cloud
I was strategically brought into the partner team to support a crucial communication project. My expertise in communication and marketing played a vital role in enhancing DXC's collaboration with Google Cloud, helping to orchestrated effective communication strategies, ensuring alignment with Google Cloud's objectives and driving impactful joint initiatives.
Dell Technologies
As the Dell Partner Marketing Manager at DXC, I brought my infectious energy and positive attitude to every interaction, representing DXC at the highest levels. My enthusiasm and innovative thinking enhanced collaboration between DXC and Dell, driving impactful joint initiatives.
Apple
My deep insights into the Apple ecosystem and partnership strategies have been invaluable in maximizing DXC's collaboration with Apple. My expertise in leveraging partner programs, such as MDFs, and driving business growth through this unique relationship has been compelling and rewarding.
Marketing Services
Product Marketing
Product Marketing
Product Marketing
As a product marketing specialist at DXC, I collaborated with Microsoft and Hololens 2, spearheading initiatives from filming engaging videos to showcasing products at events. My role involved strategic content creation, ensuring effective communication of our innovative solutions, driving engagement, and amplifying our presence across various channels.
Partner Events
Product Marketing
Product Marketing
As a DXC events manager, I orchestrated impactful partner events, spotlighting ISV collaborations across UK and Ireland. Seamlessly coordinating customer engagements alongside ISV events, I ensured immersive experiences for attendees, fostering collaboration, and driving business growth across multiple locations.