We can't all be Amazon
eCommerce Marketing
Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase.
It is how you sell your products and services direct to customers. Does your business have a need for an eCommerce platform?
Why start an eCommerce Business?
The eCommerce business industry is exploding. Brick and mortar stores that temporarily closed may never open again.
Shopping online used to be a convenience and a luxury, now – it's a necessity. Ecommerce has been growing for a while, and the numbers below don’t account for the recent events leading to an increase in eCommerce sales.
While there are many ways to sell to consumers over the internet, the main advantage of online selling is you can sell to consumers anywhere, anytime. You can meet the customer where and when they’re shopping. It doesn’t matter if they’re sitting at home or on their lunch break at work, or even using your app in a physical store – they can complete a purchase online.
There is no limit to what you can sell online - products are simple as long as you can deliver the stock, and services are fine as long as you can find the time - but the principle is simple; your brand can be seen and brought into anywhere these days.
But how do you turn your website into an eCommerce business?
How to Start an ecommerce business
Do not rush the launch
Do not rush the launch
Do not rush the launch
One of the biggest mistakes unsuccessful eCommerce entrepreneurs make is forcing or rushing the launch of a website
Be Customer Focused
Do not rush the launch
Do not rush the launch
Without a physical product for a customer to feel or see, concentrate on appropriate pricing, giving free shipping and making the checkout process easy with simplified shopping carts
Test before you Invest
Do not rush the launch
Test before you Invest
Before during and after you launch any eCommerce business, you should invest in testing and analytics.
Be Social
Get Reviewed
Test before you Invest
Social media is the heartbeat of your business, as it gives you an uninterrupted glance into the lives of your customers.
Get Reviewed
Get Reviewed
Get Reviewed
Things like product reviews and testimonials follow buttons and even social login options all help the conversion funnel.
Go Mobile
Get Reviewed
Get Reviewed
If you aren’t building eCommerce businesses with mobile in mind, you may be irrelevant in three to five years.
Be SEO Aware
Keep Evolving
Be SEO Aware
As the eCommerce economy experiences rapid growth, more and more businesses will be entering this increasingly crowded space. That means it will be more important than ever to stay on top of SEO
Build Data
Keep Evolving
Be SEO Aware
Unless you plan on launching a single site and stepping away (most entrepreneurs are tempted to keep trying), it’s critical that you collect customer information and build databases to aid future launches.
Keep Evolving
Keep Evolving
Keep Evolving
Technology, trends and customer tastes will change, and so must you if you want to succeed in such a variable market.
Examples of My work - ecommerce marketing campaign
Ryobi Tools
Worked with the PR agency for Ryobi tools to create a digital competition campaign to drive direct sales of the Ryobi tools during 2 key purchasing periods - Christmas and Fathers Day.
Supplied over 5,000 competition entries with an 11% increase in YoY sales of leading Ryobi products purchased directly on the client's website
Ark Wildlife
Supported the local business in its national click and buy service for the garden wildlife industry.
Thanks to our imaginative rethinking, new content concepts and a fresh approach to supply and demand stock alignment with marketing promotion, we have seen a steady, organic traffic stream of new customers.
AutoGlym
Complete overhaul and rethinking of the eCommerce set up for the international car cleaning product company - incorporating a new CRM with Oracle, a new shopping cart with Magento and a whole new distribution strategy for the business.
Examples of my work - ecommerce marketing platforms
Amazon Marketing Services
I have worked with Toshiba, DrayTek, Fitbit, Jabra, Lexar and MSi on running Amazon marketing services advertising to promote and sell their online products to consumer and business customers
Ebay
Working with Red Oak Roller, Fruit of the Loom, Jabra and Samson via the Ebay Seller market to directly distribute products to consumers. Working with extended programmatic platforms to drive product placement on 3rd party websites.
Google Shopping
I have supported and run multiple campaigns to sell products and services directly on Google shopping platforms via 3rd party publishing sites. I have leveraged a number of our partners to product awareness for quick purchasing.