People buy from People
Event Marketing and Management
Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.
Does your business have an event strategy that drives leads?
Going online with your events - examples of what I do
Virtual Reality
Virtual Reality
Virtual Reality
We work with i-vent UK, the leading provider of virtual reality events, conferences and exhibitions to run and maintain digital-first online events that create the traditional feel in a surreal way.
Zoom
Virtual Reality
Virtual Reality
If only we bought shares in Zoom.....We are able to host and manage multi-layered business meetings and events via Zoom and other video chat platforms that take advantage of the latest technology to share and record.
Webinar
Virtual Reality
Podcasts
A webinar is a virtual seminar on a topic where usually a host presents a lecture or demo. This format is best suited if you want to reach a larger audience. The presentation can be downloaded and the audience can ask questions over chat or audio.
Podcasts
Fireside Chat
Podcasts
Podcasts are a series of episodes consisting only audio files which can be downloaded by the listener. But do you know how to upload, distribute and measure your podcasting efforts?
AMA's
Fireside Chat
Fireside Chat
Ever heard of AMA-ask me anything? A session with an expert or guest speaker. It’s a unique way of interviewing where the guest takes questions from the audience in real-time as well as some pre-submitted questions.
Fireside Chat
Fireside Chat
Fireside Chat
Hugely popular among the startup community. It is an informal discussion with a guest and the moderator. Its comfortable setting makes it engaging for the audience as it seems like you are listening to your close friend sharing deep insights.
Tips on how to market and promote your event
Event Marketing and Promotion
A well-planned promotional strategy is vital for a successful event. Unless you are running events that are 'must-attends' and already have a rich history of success, you will need a strong, structured and well-implemented event marketing strategy to follow. Our steps to success are as below:
1. Setup a Website for Your Event
While you can just put a basic landing page and contact form on your existing website, setting up a standalone website for your event means you can focus your branding and SEO efforts on the event itself.
2. Use Pop-ups on Your Site
Pop-ups may be controversial but there’s no denying that they can boost your conversion rate. Putting a pop-up on your website makes sure that visitors find out about your event and you can direct them to your dedicated site or landing page.
3. Include Guest Speaker Pictures and Bios
Popular speakers can be a huge draw for your event. Make sure you include a speaker page that includes photos of your guest speakers as well as their credentials, experience, and why they’re qualified to speak at your event.
4. Create Videos Showcasing Your Event and Speakers
Videos can be a highly effective form of event marketing, particularly when distributed across social networks like YouTube and Facebook.
5. Use Email to Market to Your List
Email can be one of the most effective marketing channels if you already have a list of loyal followers.
6. Create a Hashtag for Your Event
Before you start promoting your event on social media, choose a hashtag that’s short and easy to remember and use it on every post.
7. Rebrand Your Social Media Profiles for Your Event
The banner graphics on your Facebook and Twitter pages are great places to show off your event and make sure the dates, hashtag, and website are always prominent.
8. Blog About Your Event
Writing blog posts about your upcoming event is an easy way to increase interest and push for registrations. It also helps to improve your SEO and attract a new audience who may be interested in attending.
9. Utilise Influencer Marketing
Inviting influencers in your industry to your event can be a great way to reach a wider audience and boost registration.
10. Create an Affiliate Program
As well as offering free entry and other perks, an affiliate program can be an effective way to encourage influencers to write and post about your event.
11. Write a Press Release
Distributing a press release about your event is the most effective way to get it picked up by media sites and news portals.
12. Use Paid Ads
PPC ads targeting keyword terms on search engines like Google and paid advertisements on social media platforms such as Facebook and Instagram can also be a good way not only to increase awareness of your event but also attract more registrations.
13. Optimize SEO on Your Event Website
Making your event landing page or website friendly to search engines is vital for attracting visitors who may not already know about your event and brand.
14. Submit Your Site to Industry Websites and Directories
Many industry websites include a calendar or list of upcoming events that may be of interest for their followers
My Event Marketing Case Study
DXC at Digital Manufacturing Week
Unquestionably, one of my finest marketing achievements in DXC Technology took place at Smart Factory Expo in 2022.
Setting the vision, plan, and strategy to win the funding to take DXC to a prime customer-focused trade show and exhibition, albeit with incredible time restraints and limited support, was a phenomenal effort.
Case Study - Virtual Event
Mixed Reality Visualisation, Powered by Dynamics 365
As the lead organizer for DXC's participation in the Luminia ERP Head to Head virtual event, I orchestrated every aspect, from gathering speakers to crafting marketing content and promoting via digital and email channels. Additionally, I conducted a live demo showcasing Mixed Reality Visualization, powered by Dynamics 365, and its role in supporting ERP transformation for SME businesses. The feedback received was overwhelmingly positive, highlighting the success of our engagement and the value it brought to attendees.
Examples of My event work
Durkan
With a small promotional team, Durkan needed to outsource much of their stand management and event marketing to me, to help deliver the new engaging message of sustainability in construction. I helped at 3 major trade and exhibition shows, as well as securing 2 live speaker slots and driving brand awareness to new levels
Academia Group
With little traction from past events, a new strategy was devised to outline the need to attend and the need to be seen at certain relevant events and exhibitions. The "aVent" team was created and tasked to find the best way to promote the business without large scale spend and staff resources taken away from the office.
Sectorlight
Introduced the agency to new event options to drive business awareness and open up new doors for partnerships opportunities. Included booking speaker slots, event stand and exhibition build, and after dinner speaking engagements at high ranking industry society events
Brad Chuck as an Event Marketing Manager
A Leader in his Field
Brad Chuck stands out as an exemplary expert in B2B marketing event management, production, and organisation. His extensive experience and focus on B2B technology events over the past few years have been nothing short of remarkable. Brad has demonstrated his ability to fund, manage, and deliver industry-focused events, exhibitions, summits, and conferences with exceptional precision and success.
What sets Brad apart is his flawless partnership with multiple UK and global publishers to support events with data and marketing. His strategic collaborations have been instrumental in driving attendance, engagement, and overall success of the events. Additionally, Brad has cultivated relationships with esteemed vendors to support with stand design, build, and promotion, ensuring that every aspect of the event is meticulously planned and executed to perfection.
Not only is Brad an expert event organiser, but he also excels as an exemplary event host and project manager. His attention to detail, organisational skills, and ability to handle multiple tasks simultaneously have been key to the seamless execution of events. Brad's passion for creating impactful and memorable experiences for attendees shines through in every event he manages.
In summary, Brad Chuck's expertise in B2B marketing event management is unparalleled. His proven track record of successfully organising and executing industry-focused events, coupled with his strong partnerships and exemplary project management skills, make him a valuable asset to any organization looking to elevate their event marketing efforts.
My Event Work in visuals
Event Case Study
Digital Transformation
Case Study: DXC's Presence at Hannover Messe 2023
Overview: Hannover Messe is the epitome of industrial transformation, gathering industry leaders to drive innovation. DXC Technology, alongside partners like Microsoft, Amazon Web Services, and Snowflake, showcased strategies for enhancing business agility and innovation.
Objectives:
- Highlight DXC's partnership-driven approach to industrial transformation.
- Showcase joint solutions with key partners to drive business objectives.
- Position DXC as an industry leader in manufacturing and retail solutions.
Execution: Brad Chuck, DXC's Global Microsoft Partner Marketing expert, led the project management for DXC's presence at Hannover Messe. The event spanned multiple halls, with DXC's booth located at the Microsoft stand in Hall 17.
Key Highlights:
- Strategic Partner Collaboration: DXC leveraged partnerships with Microsoft, AWS, and Snowflake to offer tailored solutions for attendees.
- Smart Manufacturing Solutions: Demonstrated DXC's collaboration with Microsoft in Smart Manufacturing, showcasing IoT and Analytics-driven innovations.
- Azure Cloud Services: Highlighted DXC's expertise in Azure cloud services, emphasizing design, migration, deployment, and support capabilities.
- Modern Workplace Solutions: Showcased DXC's offerings for enhancing employee experience and workplace efficiency.
- Business Applications: Presented DXC's industry-specific solutions and automation capabilities for driving business growth.
Results:
- Enhanced Brand Visibility: DXC's presence alongside industry giants like Microsoft reinforced its position as a leader in digital transformation.
- Engaged Audience: Brad's strategic coordination ensured a seamless experience for visitors, resulting in meaningful engagements and discussions.
- Business Opportunities: The event facilitated valuable connections and discussions, leading to potential partnerships and projects.
Conclusion: Brad Chuck's meticulous planning and execution ensured DXC's successful participation at Hannover Messe 2023. By leveraging strategic partnerships and showcasing innovative solutions, DXC solidified its position as a key player in driving industrial transformation.
My Event Marketing Feedback
DMW 22
"Brad, a great job done on planning, executing and delivering the significant DXC presence at Digital Manufacturing Week last month, that delivered positive outcomes to engage customers and prospects across the UKI business. You worked tirelessly to ensure we had the right engagement across all teams with absolute focus on getting results and generating pipeline, and ensuring we were extremely well positioned with Microsoft in the process. Thank you for your commitment to deliver”
Gareth Scragg – Head of Marketing UKI
DMW 22
“Brad, well done on delivering our presence and impact at DMW 2022. This was not an easy task with the layer for red tape required to deliver such a presence at a conference. This event at a high impact across MBA, the wider DXC and our partners Microsoft and Dell. Looking forward to seeing the leads and resultant business from this event”
James Finnegan – Sales Director – MBA UKI
Hannover Messe
“Brad was focused, organised and energetic in the preparation and execution of Hannover Messe. I can't imagine how a better job could have been done. From the logistics to the management to the personal enthusiasm everything was exceptional. I would have no hesitation in recommending Brad to be involved in future events and it would be great to work with him again”
Scott Brodie - Global Offering Architect, Microsoft Practice
Partner Events
“Brad, you have been an inspiration with regards to the amazing and vast amount of work you do with the partners. The great relationships you have with our partners has meant that DXC has been able to participate in a lot of events that otherwise would not have been possible. These events have led to lots of opportunities for DXC.
Most impressively for me was the sponsorships and work he did on making the UK Digital Manufacturing Week in 2022 come to life for the business - great results!
Brad, you are also a lovely person to work with. You always make me feel like part of the team and are willing to offer help whenever I need it. Thank you!
Looking forward to working with you on lots more campaigns moving forward!”
Tracey May – UKI Commercial Marketing
DMW 22
“I was extremely impressed with Brad's management and overall approach to the Expo event.
Not only was his enthusiasm infectious, but the organization was also first rate. From my perspective this was probably the best trade fare I've attended or represented - was very enjoyable and to see our prospective customers so enthused, was in no small part due to Brad's input.
We now need to drive hard follow up leads and secure quantifiable business off the back of it. As a minimum this event clearly elevated DXC's brand. Kudos to Brad for arranging so well”
Richard Bywaters – Sales Manager – UKI Workplace and Mobility
DMW 22
“Brad did an outstanding job coordinating all the logistics for the Digital Manufacturing week in Liverpool.
He was on point in terms of gathering intel on clients, their relationship with DXC, and brokering warm introductions. He ensured that all DXC personnel were prepared for their client interactions and were comfortable with each other. He had the right DXC representatives at the right locations and there was never a moment where the booth or a client inquiry was unattended or unheard.
Brad's efforts and contribution to the event were vital to its success - and are necessary to keep up with our competitors”
Briana-Rose Sekulic -Senior Managing Partner
DCW 22
"In event management, Brad's passion shines through. He thrives in the fast-paced nature of event planning, delivering memorable experiences through creativity and organizational skills. His ability to juggle tasks and ensure smooth execution sets him apart as an outstanding event planner."
Ivana Pirochtova -Senior Partner Manager
EMEA Events
"Brad is an extremely competent marketing leader. His astuteness in organising large events for DXC in the UK and Europe resulted in high numbers of sales opportunities. Brad also built strong profitable relationships with partners that saw DXC's brand especially in the Smart Manufacturing market strengthen. Brad is a real asset to any company."
Russell Duggan-Rees - Smart Factory Solutions
Microsoft Events
"Brad is the figure head for all marketing events, lead and pipeline creation and more importantly being that first engagement with potential customers. His work in the key strategic industry sectors has and will continue to provide fruit into FY24 as he headed DXC (in collaboration from Microsoft) at the Digital Manufacturing event in Liverpool, Manufacturing at Hannover Messe (the largest Manufacturing event in the world) and Retail/CPG event in London. The detailed data captured was first class and will enable our DXC Microsoft Practice to follow up on those leads and attain our FY24 revenue targets.
Brad is also an exceedingly accomplished speaker and to that end I enlisted his assistance in hosting the first DXC / Microsoft sales fireside chat at the DXC Grow event in April 2023, this event was free and open to all our 140,000 colleagues to bring understanding to us all about the value of the DXC and Microsoft partnership and how leaning in on one another’s knowledge and accelerators brings greater value.”
Paul Anderson – Training and Programs – Microsoft Practice
Event Management
"I have had the pleasure of working with lots of amazing people in events, not just those that deliver events, but those who bring the initial vision and truly have the understanding on how to form the initial concept of an event to generate desired outcomes. I can say with absolute confidence that Brad is one of those visionaries and I have more than enjoyed each and every project we have worked on together. I know that Brad will always have the drive for generating success from any event he is involved in and that drive inspires us to deliver outstanding events in partnership with Brad today and hopefully for many years to come."
Ian Morris - Event Manager
DMW 22
“Brad did a great job at bringing together various parts of DXC into a coherent plan that enabled us all to play an active role in ensuring that DXC's presence at DMW22 was both professional and valuable in terms of customer engagements and opportunity identification. Brads approach was inclusive, and it was a pleasure working with him during the preparations phases and also great to meet him at the event where he ensured that we all new our roles and were able to execute them.”
Brodie Peers – Technologist Sales – EMEA
Event Management
"Another aspect Brad managed was taking leadership of our event strategy and managing the budgets for us to be able to get in-front of key decision makers at events and deliver what we can do. From organising the design of the stand, managing the people on the day and organising a post event strategy to actively target the warm leads generated, Brad covered it all."
Jordan Brown - Marketing Executive