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Follow the Leader

Leadership and Management

Leaders abound in politics, education, business, sport, and the community. Some leaders have a global reputation, while others have the title but little else.  How can your staff become true leaders as well as managers?  How can they motivate those they lead? 

"During my tenure at Incisive Media, Brad's mentorship was invaluable. His dedication to employee growth is evident. His adeptness in handling clients, a skill often honed over years, came naturally to him. Any team would be fortunate to have him as a Director/Manager."


Oluwasegun Olumbe - Developer

The Effectiveness of Strong Leadership

Effective leadership shines not only when the going is good, but also (even more so, sometimes) when things are rough. They are respected (not feared) by the people around them, who in turn, become motivated to work harder and make more significant contributions to the betterment of the organisation as well.


Leadership is not about working towards a goal single-handedly. Leadership is about inspiring and motivating people to work together towards a goal.


Leadership is the most influential and critical element of all businesses. Effective leaders have the necessary tools and skills to inspire and impact their teams, allowing firms to run competently and smoothly. As a good leader, you should understand the mission statements, objectives, actions plan and goals of the company to be able to lead your workforce into realising them.


What makes Leaders?


Are leaders born or made? It is a never-ending debate that has merits on both sides. Still, ultimately the strong personality that is needed within a leadership role suggests that such people have the right genetic makeup to succeed. Although training can support the development and mental aptitude of a potential leader, the process would have begun mana, many years before. 


Youth football club captains, scout leaders, playground game initiators and those who led the way at group games at parties, all had the hallmarks of the early development of leadership qualities. It takes a dedicated and strict mindset to be in the position of leader, one that always demands a tough character trait and an unnerving ability to adapt. 


But behavioural theories believe that people can become leaders through the process of teaching, learning and observation. Leadership is a set of skills that can be learned by training, perception, practice, and experience over time. But knowledge must come from the right mindset in the first case, suggesting that leadership can be supplemented by learning and experience on top of an already adapted thinking process. 


What do Leaders do?


Leaders help themselves and others to do the right things. They set direction, build an inspiring vision, and create something new. Yet, while leaders set the course, they must also use management skills to guide their people to the right destination, smoothly and efficiently.

Beyond decision making, successful leadership across all areas becomes learned and instinctual over a period. Successful leaders have discovered the mastery of anticipating business patterns, finding opportunities in pressure situations, serving the people they lead and overcoming hardships. It is often agreed that a leader’s primary business function is to:


· Make Others Feel Safe to Speak-Up

· Make Decisions 

· Communicate Expectations 

· Challenge People to Think

· Be Accountable to others

· Lead by example 

· Measure and reward Performance 

· Provide continues feedback

· Allocate and deploy talent

· Ask Questions and Seek Answers 

· Help Problem Solve 

· Have a Positive Energy and Attitude 

· Be a great teacher 

· Invest in relationships

· Enjoy the pressure of responsibility 


The need for strong leadership 


In a time of crisis, the need for reliable, compassionate, resolutive and defined leadership is clear. The leadership of a business is felt throughout an organisation and can be the difference between a company’s success or failings.


Most businesses have a vision of where they would like to be in the future and how they would like to be perceived by clients, stakeholders, and the wider community. By implementing business values and vision, leaders are helping to boost morale, ensure effective internal communication, motivate employees, and provide appropriate resources for all staff. 


Leaders exist in all parts of a business process, from the founder and owner, right down to the team leaders in each department that have a crucial business role—leading by example.

"In summary, I am glad that you are my mentor and that we work out many things together. Your support is very valuable for me and also helps me in my daily business”


Jonas Pfaff – Application services – Germany

My 6 step guide to motivational success

Simplify

Simplify

Simplify

 By creatively planning ahead, helps you simplify everything around you.  Delegating and eliminating activities that don’t motivate or excite you or the team helps keep processes simple. By helping transform complexity into simplicity you are rewarding the staff to concentrate on what matters.

Focus

Simplify

Simplify

What reduces motivation and causes procrastination in business teams is a lack of focus on accomplishments.  Small wins are better than no wins at all. Too much time is spent on the long term achievements when short time focus on employee wellbeing is a much stronger long term plan.

Goals

Simplify

Positivity

By setting measurable and achievable goals for your team, opens up your willingness to adapt and change with the market trends and understand the difficulties your team faces.  Set goals that you know you could achieve yourself and benchmark them against previous efforts.

Positivity

Positivity

Positivity

 Sometimes, the smallest shifts create the biggest results. Being actively positive in your daily work helps motivate those around you.  As a leader and manager, you have a status that needs to promote positivity in your team and beyond. 

Gratitude

Positivity

Gratitude

 Gratitude increases your staff energy and your staff feelings of abundance. With gratitude, everything is appreciated and warmly respected as a way of thanks for the kind words, the nod of appreciation or the recommendation to another staff member.  

Energy

Positivity

Gratitude

Energy is a huge motivator. If we are fired up or excited about someone or something, we are usually very motivated. As leaders, we are charged with creating the energy that others struggle to find.  Make work a great place to be and build trust around you. 

My leadership and management experience

TES Global

Progressive Media

Progressive Media

Led a team of 22 Marketing, Sales, Event and Customer Service employees

Progressive Media

Progressive Media

Progressive Media

Built and led a team of 5 responsive marketing heads to cover 1,100 digital platforms

Special Projects

Progressive Media

Special Projects

Lead teams on specialist projects via bradchuck, to determine key stakeholders and project manage campaigns

CMS Distribution

CMS Distribution

Special Projects

Lead a team of 15 marketing professionals across the UK and Ireland 

Academia Group

CMS Distribution

Academia Group

Recruited and managed a team of 5 marketing professionals 

DXC Technology

CMS Distribution

Academia Group

Oversaw a team of 55 global marketing professionals 

My Leadership and Management Feedback

DXC Technology

"Brad was my manager at Mphasis for 3 years, and I can't recommend him highly enough. He led the marketing team with a strong focus on collaboration with sales and senior leadership. Brad effectively managed partnerships with key companies like Microsoft, ensuring successful co-funded strategies and lead generation. He also took charge of our event strategy, from budget management to post-event follow-up, delivering impactful results. Personally, Brad's unique management style made me feel valued and supported, allowing for both personal and professional growth. Working with Brad shaped me into who I am today, and I'm grateful for the opportunity." 


Jordan Brown - Marketing Executive 

TES Global

"Having reported into Brad for nearly a year, I learnt a lot about the digital landscape. Brad has huge experience and a wealth of knowledge in all things digital. Always positive and a great motivator, Brad's expertise in digital marketing was invaluable to me. He consistently provided guidance and support, fostering a collaborative and positive work environment. Working under his leadership not only enhanced my digital marketing skills but also instilled in me a sense of confidence and enthusiasm for the field. I am grateful for the opportunity to have worked with Brad and would highly recommend him as a manager and mentor." 


Matthew Clancy - Sales Manager

Academia Group

"Brad is fantastic to work with and has exceptional skills in PR, Event Management and Social Media Management. He has a strong work ethic and a very positive approach. His enthusiasm is contagious and his dedication was both inspiring and highly motivating. Our partners will certainly miss his hands-on approach, strategic planning and positive attitude. Highly recommended."


Ryan Dutton - Marketing Manager  

Our Process

"Brad is one of the most invested and enthusiastic people I've worked with. Always on and working hard but still he'd have the odd dad joke up his sleeve to make us laugh. He brought me into the business and was great to work with. I especially appreciated the way he lead the team; he gave direction but at the same time gave us a lot of autonomy and trusted in our abilities. This was very empowering and motivating. It's a shame to see him go, but I have no doubht wherever he will go he'll lighen up the room. 


Laura Wiesmann - Marketing Support

EMP Media

 "I had the pleasure of working with Brad for a year at the EMP MEDIA Company, He employed me into the company. Brad is clearly interested in helping me grow as an employee.  I was particularly impressed by Brad's ability to handle even the toughest clients and effortlessly. That skill often takes years to develop among Digital Media professionals, but it seemed to come perfectly naturally to him.

Any employee would be lucky to have Brad as a Director/Manager"


Oluwasegun Olumbe - Designer 

CMS Distribution

"Working for Brad was not only a pleasure, but massively exciting. Brad is an ideas man who makes things happen. His energy and enthusiasm is contagious and he was always there to lean on or for an encouraging pep talk. I hope to have an ounce of the drive he has!"


Eva Grundy-Lawrence - Creative Designer 

MOTIVATION AT WORK

Motivation to Motivate

Motivation to perform is a skill set that any one person must conquer in any line of business. Through years of research, action, training, and a disciplined approach, we offer a bespoke motivational service that supplements and drives business performance.   

“Having Brad as a mentor is amazing, the way he explains the information I shared is helping me to understand where the opportunities for improvement are to grow in DXC, but also as a professional. I'm really happy I joined to the Mentor program and can’t wait for further sessions with Brad.”


Luis Alejandro Valenzuela Valerio- Project Manager

My 5 steps for a manager to create a high performing team

Create Meaning

Nurture Relationships

Create Meaning

By creating purpose in the values and beliefs your staff have in their roles, you create true character and personality, as well as enhance autonomy and freedom in the products and services they work on.

Achieve More

Nurture Relationships

Create Meaning

Work with your team to support the strategy, vision and goal alignment with achievable KPI's that are manageable via time management and resources use that you provide as a manager. 

Nurture Relationships

Nurture Relationships

Engage Positive Emotions

Listen with your team to understand the culture of the unit via listening, questioning and regular supportive communication.  Nurture the strengths and problem solve the weaknesses with them, not against them.

Engage Positive Emotions

Build Resilience and Sustainability

Engage Positive Emotions

Understand the value of forgiveness and what team gratitude can do for morale. Bring fun, enjoyment and a sense of compassion that ooze confidence and grows optimism. 

Build Resilience and Sustainability

Build Resilience and Sustainability

Build Resilience and Sustainability

Through constant team learning and understanding, use your power to grow, be flexible and adapt in any changing environments to promote resistance against the odds. 

"Having reported into Brad for nearly a year, I learnt a lot about the digital landscape. Brad has huge experience and a wealth of knowledge in all things digital. Always positive and a great motivator."


Matthew Clancy - Creative Services Director - TES Global

The Value of Training

Reasons why training is imperative for your business:


Improves employee performance

The prime motivator for employee training is to improve productivity and performance. It provides your employees with the expertise they need to fulfil their role and make a positive impact on your business. The skills they learn empower them to deliver a better quality of work with a fast turnaround rate. 

It also gives your hires a clear understanding of their roles and responsibilities within your organisation. They know their targets and they're equipped with the tools to effectively meet them. 


Increases engagement

Engaged employees have an increased level of productivity. Through training, you're continuously engaging your employees and enabling them to engage back. There is two-way communication, opinions and internal workings are shared, meaning your employees are always up to date with what’s going on. This makes them more emotionally invested. They care about their role and are more willing to commit their time and energy to the company.


Improves employee retention and growth

It's common knowledge that the hiring and onboarding process can be a costly and time-consuming task. And a powerful by-product of increased performance and engagement through training is improved employee retention.


Training boosts a feeling of value in employees. 

It shows that you’re committed to providing them with the resources needed to ensure they’re doing a good job. In turn, they’re more likely to enjoy their work and remain in your organisation for longer. It also nurtures them further in their career within your organisation. One of the biggest benefits is that you’ll have more opportunities to hire from within, reducing recruiting and onboarding costs for your business.


Consistency in training

Creating consistency within an organisation is difficult, but training helps reduce the disparity between your teams. Each employee has baseline knowledge of their individual and their team’s goals, putting everyone on the same page. Additionally, employees all receiving the same training means they share responsibility and are aware of their role on the team.


Tracks employee skills

With eLearning, particularly with a learning management system (LMS), you can track the training your employees have taken. This has two big advantages.


Reports

Through insightful reports, you know if your employees are up to date with their training. Reports are a powerful tool if you’re delivering onboarding training or have to prove training has taken place, as is usually the case for compliance training. Tracking your training also helps you to provide better training for your employees. It enables you to identify what they are and aren’t engaging with. So, you can improve your course content based on these insights, ensuring that your employees get better training overall.


Address internal weaknesses

A lack of awareness of internal weakness is a hazardous thing within a business. Training overcomes this as you can educate your employees on important subjects that help overcome and avoid any issues. Additionally, it creates a knowledge-sharing environment - your employees learn from managements’ and each others' past mistakes and wins. This ensures that recurring mistakes are reduced and your employees know the strategies for success.


Happier customers

Perhaps the most impactful aspect of employee training is its beneficial effect on your business’s growth. Simply put, better-trained employees make more productive team members, that serve your customers better. The result of this is that your customer retention increases - happier customers stick around for longer and buy more. This can powerfully fuel your business’s growth.

We have partnered with universities and Brad has devised and delivered several marketing workshops to students interested in gaining experience in this field. Feedback from students has been that Brad’s workshops were “inspiring”


Jade Taussig - CEO & Co-Founder - WeAreTheNews

My training experience

Marketing Workshops

Marketing Workshops

Marketing Workshops

As part of a contract with WeAreTheNews, a new public-first news channel, I ran monthly marketing workshops over video to university students to understand the marketing landscape.  My sessions, which are recorded, are presented in PowerPoint and involve user participation to engage the marketing message and offer insight into future thinking. 

DIY Digital Lessons

Marketing Workshops

Marketing Workshops

Via my consultancy services, I work with Digital Doughnut to offer 'Do It Yourself' Digital training for novice business leaders.  My lessons are devised to offer insight into the tools, platforms, and ever-changing digital landscape that businesses need to be aware of.  My remit is to educate and innovate those to understand the marketing jargon and support their own marketing knowledge growth. 

Mentorship

Marketing Workshops

Mentorship

For a high-performing organization, DXC needs adaptable employees, who inspire, motivate and guide all to achieve higher results, and who demonstrate high standards of integrity, trust, openness, and respect. This informal program was designed for experienced employees to spend time training and guiding and driven by mentors and mentees. I had the pleasure of mentoring 4 DXC staff across the globe on how to grow in the company. My mission was to show how by growing our staff, we can grow the business 

"Brad was the best manager I had to date. His approach and unique management style allowed me to feel part of the team and understand my value while continuing to develop in both a personal and professional manor. My years of working with Brad shaped me to who I am today."


Jordan Brown - Marketing Executive

My Leadership and Management Case Study

Academia Group

Brad Chuck's tenure as the Head of Marketing, PR, and Events at Academia Group from February 2017 to April 2020 showcased his exemplary leadership and management skills in driving growth, fostering innovation, and spearheading transformative initiatives in the technology sector. 

Background

Academia Group, a leading provider of technology solutions, partnered with industry giants such as Apple, Microsoft, Google, Adobe, and HP. Brad's role was pivotal in elevating Academia's brand presence, implementing effective marketing strategies, and supporting vendor marketing initiatives in the UK marketplace. 

Key Initiatives and Achievements

Creative Advertising and Event Evangelism:

  • Brad spearheaded creative advertising promotions and event evangelism efforts, enhancing Academia's brand visibility and engagement with target audiences.
  • Through strategic event management, Brad facilitated networking opportunities and reinforced Academia's position as a trusted technology partner.


Comprehensive Marketing Role:

  • Brad managed a comprehensive 360-degree marketing role, overseeing content creation for digital promotion and leading a proactive team across development, creative, and vendor support.
  • His strategic approach ensured alignment with organizational objectives while driving impactful marketing campaigns.


Launch of New Marketing and Sales CRM:

  • Brad played a pivotal role in launching the new Marketing and Sales CRM with Dynamics and Click Dimensions, streamlining processes and enhancing customer relationship management.
  • This initiative improved efficiency, enabled data-driven decision-making, and optimized marketing and sales efforts.


Brand Launch for ATAMA:

  • Brad designed, developed, and launched the brand for ATAMA, a B2B startup offering technology support for businesses.
  • His strategic planning and implementation ensured successful market entry and positioned ATAMA as a reliable solution provider in the competitive landscape.


Digital Marketing Optimization:

  • Brad rebuilt SEO strategies to improve online visibility and drive organic traffic, enhancing Academia's digital presence and customer reach.
  • Data mining activities provided valuable insights for informed decision-making, guiding future marketing initiatives.


Employee Engagement and Team Leadership:

  • Brad focused on employee engagement strategies to foster a motivated and high-performing team, emphasizing collaboration, innovation, and continuous learning.
  • His effective team leadership ensured alignment with organizational goals and objectives, driving collective success.

Conclusion

Brad Chuck's tenure as the Head of Marketing at Academia Group exemplifies his visionary leadership, strategic acumen, and commitment to driving growth and innovation. Through his transformative initiatives and collaborative approach, Brad elevated Academia's brand presence, optimized marketing efforts, and positioned the organization for sustained success in the dynamic technology landscape. 

"Brad is one of the most invested and enthusiastic people I've worked with. He brought me into the business and was great to work with. I appreciated the way he led the team; he gave us direction and gave us a lot of autonomy and trusted in our abilities. This was very empowering and motivating"


Laura Wiesmann - Creative Designer - Academia Group

My Mentoring Feedback

Grow DXC Project

“I would like to start by thanking you for accepting me as your mentee quickly and without complications and I am grateful for your advice. 

We worked together on what goes on globally in DXC as a company and you taught me the different tricks and tools. That made it much easier for me to get started in DXC. 

We are also currently developing a career plan for me, so that I can better orient myself within the company, but also in the competition. You also helped me a lot with a SWOT analysis about myself, so that I can figure out my strengths, but be aware of my weaknesses :) 

In summary, I am glad that you are my mentor and that we work out many things together. Your support is very valuable for me and also helps me in my daily business”

  

Jonas Pfaff – Application services – Germany 

Grow DXC Project

“Having Brad as mentor is amazing, the way he explains and analyze the information i shared is helping me to understand where the opportunities of improvement are to grow in DXC, but also as professional. im really happy I joined to the Mentor program and can’t wait for further sessions with Brad.”

  

Luis Alejandro Valenzuela Valerio- Project Manager - Costa Rica 

Grow DXC Project

“I am so happy with DXC mentorship program, I have long been searching for such opportunities in my previous professional experience but, so far, DXC is the first company to provide such development opportunities for their employees.

I am so grateful to you Brad, first for taking me on as a mentee, for your openness to provide guidance to a mentee outside of your field of work, then for your structured approach that helped me foresee a clear path of development along your side.

During our 1on1 meetings, I felt your attention was directed towards me and my development and have got clear action plan to reach my goals and deep dive insights to where I stand in the present.

After our meetings I feel motivated to keep working on myself and that my view on the possibilities that I have has expanded with your help,

Thank you, and looking forward to our next interactions :)”


Dana Bădulescu – Finance Project Team – Romania 

DXC Early Careers

“Brad is great to work with. He is a confident speaker which is good when it comes to speaking to Microsoft or in person customers. Brad was responsible for organizing construction week which I saw first hand and was excellently executed with the stand looking great and the team being kitted out in purple DXC merch. Brad is also doing a good job planning a meta verse event which looks like it will have a positive outcome for DXC. Brad presents good leadership and as an intern is someone, I feel like I can learn a lot from at this stage of my career. I have only worked with Brad for a short time but so far, he has impressed me and made me feel included and therefore I'm glad to be spending the last months of my internship learning and working with Brad”


Rhys Hughes – Intern DXC UKI MBA 

DXC Early Careers

“I meet brad at a DXC event when i volunteered to help DXC with the partnership with Manchester united trust foundation. I spoke to Brad about my passion and my degree in media in which brad took down my details and said he would have an opportunity in the near future to showcase my skills.

Since then, brad has given me multiple chances to go to DXC events and capture all the wonderful things that happened outside the normal office. Brad has also connected me with many different people at DXC which has now given me plenty off opportunity to show case my skills across DXC.

I am very thankful for Brad taking the time to talk to me at the beginning and for also giving me a chance to showcase my skills.”


Sean Willetts – Professional Communications 

DXC Early Careers

" I couldn’t recommend him highly enough.  

From a personal perspective, Brad was the best manager I had to date. His personal approach, and unique management style allowed me to feel part of the team and understand my value, while continuing to develop in both a personal and professional manor. My years of working with Brad shaped me to who I am today and I’m over the moon to have had the opportunity.  


Jordan Brown - Marketing Executive 

DXC Early Careers

"Working as a marketing intern under Brad Chuck was an invaluable experience for me. His unwavering support, dedication to training, and willingness to share his extensive experience made me feel incredibly valued and empowered. Brad ensured that I was not only involved in all projects but also actively engaged in meaningful tasks that contributed to the team's success. One of the highlights of my internship was when Brad encouraged me to take part and support one of the biggest events DXC ever participated in. It was a truly transformative experience that I will cherish for a lifetime."  


Olivia Misiuda - Business Intern 

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