Does your business marketing team do nothing but colour stuff in? Do your sales teams complain about a lack of leads for poor performance?
Collaboration and understanding between sales and marketing are imperative for the future growth of a business. Harmony and collective thinking is what we can support you with
Sales and Marketing are both working towards the same goal: securing business and helping their company grow. Although both teams share the same business goal very often they don’t get along, at times reminding of two rivals finger-pointing at each other for not doing things right.
Marketing people blame sales for not taking advantage of all the leads they generate and the content they create. The sales team, on the other hand, think that marketing is not producing enough sales-ready, good quality leads. They often also complain about the content, not being relevant to their clients.
If you ask most salespeople what marketing is for, they would say it’s just a nudge in the right direction for leads. But this helps to underline how sales and marketing can work together.
The truth is, marketing can be much more than that. With input from the sales team, sales and marketing can devise a strategy to seamlessly transport the customer through the entire buying cycle, from awareness right down to finalising the sale.
Marketing can warm up the customer before allowing the sales team to take over to convert the warmed up lead into a customer, making the sales team’s job much easier and increasing the number of leads converted.
By working together, sales and marketing teams can jointly achieve business success. Let the collected team of experts that we have brought together help explain and guide such fractured relationships to deliver what each department craves - Leads and Respect
Our first step is to inspire and motivate those involved. Everyone needs a purpose to be part of a team and part of the business. Let us set the scene.
We all need to constantly learn - our mission is the offer the best learning resources and teaching help that is available in the market to support the teams in their efforts to collaborate and drive the business forward.
No solution starts without having a problem to solve first. We set common business problems that teams need to solve in order to collaborate and work together. This helps the business as much as it helps the team morale.
By showcasing the benefits of not only working for the business they are employed by, but showing how working together can share insights and knowledge that can help the business grow. Our joint business growth strategy can show this.
"Bradchuck came into CMS with a bunch of fresh ideas of how to approach Sales and Business Development teams. His enthusiasm and never say no attitude to getting the best marketing support to all corners of the business was great to see. A true 'Noisy' Marketeer if I ever have seen one."
"Bradchuck is a brilliant hardworking and innovative marketeer, his knowledge and enthusiasm to reach wider audiences across a large spectrum are sublime. Brad has great interpersonal skills and a natural flair for marketing into a variety of verticals. I hope to work with you again in the not too distant future"
"Bradchuck is highly motivated, extremely creative and passionate about making every project he works on a success. Brad is always willing to give up his time to help out sales colleagues and always puts the success of the business first."
In terms of account-based marketing, this transparency and alignment will ensure your marketing and sales teams are focused on the same goals, stick to the mutually-agreed-upon budget, and understand the specific roles of each internal stakeholder.