"It was imperative that Brad was part of the project management and delivery of the digital aspects thanks to his drive, determination and complete understanding of our products. It is thanks to Brad that the relationship between the companies has remained positive"
Eirine Craske - Business Lead
Do you judge a book by its cover? #TakeASEQondLook!
Creative video campaign to support the publishing article appearing in mainstream media.
Supporting message was about getting people to take a second look, and not judge those by skin
Created a focus group of women who had undertaken some level of cosmetic surgery to understand the needs to cover up and not be judged by appearance. The project was to create a user case study as part of the SEQuarderma promotional campaign and attached 20 women and 3 men all with appearance concerns who helped attribute to a digital magazine.
Built an influencer partnership with Dr Christan Jessen to front a medial special edition of At Home magazine, to incorporate the print version of the digital magazine for SEQuardemia content promotion of the Acne Cream
Partnered with a small publishing house to produce an online medical magazine that was sponsored my SEQuardemia and featured the video and content from the promotional strategy