To be social or not to be social
Social Media Marketing
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, then you are missing out.
My guide to creating a social media marketing plan
10 steps to Social Media Happiness
There are now more social media experts than traditional marketing experts listed on LinkedIn - such as the demand for understanding the true power of the free medium to express opinion and debate. But before you scream 'We are all Social Media Experts' let us explain these 10 steps that will help help you on your social journey.
Step 1 - Getting Started
As you are aware, there are a lot of choices when it comes to social media accounts for your business. Deciding what the most relevant and useful for your business are is your first decision.
Step 2 - Set the SMART goals
SMART is Specific, Measurable, Attainable, Relevant and Time-Bound goals that you must align to each social media platform to judge suitability for your business.
Step 3 - Create Audience Personas
Each social platform has a different audience profile that your marketing message needs to match with. Research and evaluate to be sure of your end message.
Step 4 - Know Your Competition
Undoubtedly, your competition is running a much better social media campaign than you. Track what they are saying, listen o how they interact with their customers, and jump when they make a mistake. The social world is quick to condemn and move on.
Step 5 - Audit your own Social Media
If you are all set up, run a detailed social media audit to check that your stats add up - you need to be aware of your own culpabilities before others find it.
Step 6 - Set the Rules
Most businesses will have a Social Media policy in place - abide by your own rules an set new once for each platform you use and maintain your level of voice throughout.
Step 7 - Create a Brand Reputation Strategy
No matter how careful and how considerate your brand posting is, you will always get trolls and negative comments. Managing how you deal with such complaints in social media is key to your customer experience rankings.
Step 8 - Use a Social Media Calendar
For your own health, let the whole business know what you are shouting about on social media. Create a content plan and execute via a shared calendar so that all are aware of what is being posted and when.
Step 9 - Social Listening and Monitoring
More information below - this is a new way of interacting with an audience that does not yet know about your brand.
Step 10 - Constantly Review
Social media can be a great way to promote the business, raise brand awareness and drive business leads. Review and manage as often as you can.
VIRAL MARKETING
Going Viral with your Social
Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. In Social media, viral campaigns can help grow brand awareness by engaging with a subject matter that evokes audience response.
My social media marketing expertise
X (formally Twitter)
X (formally Twitter)
X (formally Twitter)
An X (but we know it is Twitter) marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform.
X (formally Twitter)
X (formally Twitter)
Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers.
X (formally Twitter)
Over two million businesses connect with people's passions on Instagram. Learn how tapping into these passions will help your business grow.
Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites
TikTok
SnapChat
How Can Brands Use TikTok? Hashtag Challenges; User-Generated Content; Traditional Influencer Marketing; TikTok Advertising has it all
SnapChat
SnapChat
Although the audience is primarily youthful, the app is one of a kind in its shared content fields that only last a short time. Perfect for sharing news and product placed information, you need to have a business model that appears relevant for this platform.
Marketing Media Platforms
YouTube
Google Posts
The king of Video content is still going strong, making millionaires out of video stars we never heard of and sharing millions of video content each day. Making the best use of it for your business is a key strength you need to control
Google Posts
Not so much a social media channel, you can target & reach over 675M professionals around the world using LinkedIn for your business marketing needs with improved marketing tools via campaign manager
Google Posts
Google Posts
Google Posts
Google Posts allow businesses to share messages directly with their customers which show up in the local panel on Google search and on Google Maps. Important for SEO and Brand Recognition, mastering this platform is now a business necessity
Byte
Google Posts
Byte is a social networking short-form video hosting service where users can create 16-second looping videos. Popular amongst young mobile streaming users in America, it is a rival to TikTok and one to follow
Minds
Minds is an alt-tech blockchain-based social network. Users can earn money or cryptocurrency for using Minds, and tokens can be used to boost their posts or crowdfund other users. Attractive for Start-Ups, it has a growing user base amongst young professionals
Reddit is a social news aggregation, web content rating, and discussion website, recently including live stream content through Reddit Public Access Network. Good for content distribution, it has a growing user base across all demographics.
Social Media Audit
Get your Social Media Audited
Quick Steps on how to conduct a social media audit
1. Tracking down all social accounts connected to your brand.
2. Make sure each account is complete and in line with your brand identity and purpose.
3. Identify Best Performing Posts to evaluate future promotions.
4. Evaluate the Channel Performance of each Social Media Profile – Identify which channels are relevant for your Brand.
5. Track results over time by measuring past performance at different and similar times.
6. Calculate ROI if any spending on social has occurred.
7. Review the audience profiles of each channel.
8. Standardise the channel ownership.
social media listening and monitoring
Listening to your Consumers
Social media is so much more than a way to amplify your message—it’s a powerful listening device that your whole company can learn from. It’s important to understand the difference between social listening and social monitoring, how to build these simple processes into your routine, how to use social monitoring for competitive intelligence, and how to choose social media technology to fit your business needs.
Social Media Case Study
Social Media Masterclass
"When I reached out to Brad for some tips on social media for the small homelessness charity I work for, I was expecting -at most- a couple of links to industry articles. What we weren’t expecting was to be invited to Brad’s office for a live masterclass in the latest Social Media techniques that opened our eyes"
social media case study
Dove – Connecting with their target audience
Working with the content team in 2014, we supported a number of social media campaigns related to Dove and the real beauty message. This was an example of a campaign that delivered in the social markets
Dove did some research and found that 80 per cent of women came across negative chatter on social media. Dove’s goal was to change that and make social media a more positive experience. As a result, Dove teamed up with Twitter and built a tool to launch the #SpeakBeautiful Effect, that breaks down which body-related words people use the most and when negative chatter appears during the day.
According to Dove, women were inspired by their message.
- #SpeakBeautiful was used more than 168,000 times
- Drove 800 million social media impressions of the campaign
Dove knows its audience. Knowing your audience is the only way you will engage with them. The best way for this is by creating personas. Knowing what life stage they are in, if they’re employed, what their interests are etc. will certainly help you when creating content. Then think about linking your audience to your brand values in order to create something just as successful as Dove’s campaign.
OTHER EXAMPLES OF My SOCIAL MEDIA WORK
Durkan
Academia Group
Academia Group
The construction company had a very small social profile, with old-age messaging and outdated audience profiling. We helped created new footprints on social platforms, designed animated and video content, and trained all staff on how to post, tag and react to live comments
Academia Group
Academia Group
Academia Group
With no marketing team in place, a social media strategy was required to supplement the business organic drive in the education and B2B markets. We were able to create a full-service social strategy by building new partnerships and installing SEMrush for automated and response posts. Social grew by 5% every month
AutoGlym
Academia Group
AutoGlym
"Brad's strategic approach to social media content at Autoglym led to significant growth in Twitter and Facebook followers. His innovative direction and engaging content captivated audiences, driving increased visibility and brand engagement across platforms."
My Social Media Qualifications
