Traditional marketing refers to any type of marketing that isn't online. This means print, broadcast, direct mail, phone, and outdoor advertising as well as TV and Radio.
Yes, there was a time before digital and old fashioned advertising still works if you know how to utilize it. Talk to us to discuss this further
One of the major goals of every business is, of course, to grow and maintain a strong and loyal client base. A key factor in achieving this is to promote the products and services of the business through advertising. This can be done through newer digital marketing strategies that utilize social media, among others, as well as through established and more traditional marketing methods.
But while digital marketing can possibly reach more people quicker, there are still some advantages of employing more traditional marketing methods.
1. Easy to reach a local audience
When your target group of customers are the local consumers, then a radio ad is definitely one of the most useful marketing methods to employ. It’s also one of the quickest ways to get your message across, as radio ads generally don’t take too long to be ready for airing over the local radio station.
2. Promotional materials can be kept and recycled
While online ads certainly don’t require the use of physical resources such as printing materials, posters and flyers have the sole advantage of being hard copies that can be taken anywhere and re-read anytime, even where there is no internet connection. Additionally, these promotional materials can be kept for reuse, or recycled.
3. It’s familiarity makes it easy to understand
With older folk already used to traditional methods of promotion, they don’t need much explanation as to what these promotional material are for. They can just simply accept a flyer or two, read it when they have time and know that it’s an advertisement for a brand or a product. Digital marketing methods, on the other hand, might not sit well with older customers who have little idea how to navigate the internet.
4. Studies suggest that hard copy marketing are easier to process and recall
There have been studies aimed at determining whether paper marketing had an edge over digital media or vice versa. In one such study sponsored by a Canadian entity, it was found that paper marketing was easier for the customer to process mentally and remember. This means that among those included in that certain study, participants reported being more inclined to remember what they read in an advertisement that was printed on direct mail than they did on a digital ad.
5. It has a high and proven success rate
With everything going digital these days, it’s easy to wonder why traditional methods of marketing are still around. The explanation for that is simple: it’s tried and tested and has a high success rate. Yes, online methods might reach a more global scale of promotion, but it’s not a guarantee of reaching all of your potential customer bases.
Want to consider an alternative way from digital to promote your business? Talk to our team today to look at different ways to leverage the growth of your brand product or service.
Signage materials comprise digital photos framed and lighted in the dark. Digital signage has moved on from boring walls to mobile taxis, reaching a wider audience than ever before. Adorning buildings, shop-fronts, and shopping centres, signage is turning out to be more than old wine in a new bottle.
Billboards using printed or hand-painted images on canvas are still very commonly in use. From motorways to hallways, billboards have come a long way. This traditional marketing mode uses less text and more images. A picture is worth a thousand words and compelling images are great for raising brand awareness
Direct mail is making a real comeback. Once upon a time, people would tag it as snail mail and shrink away. But now, direct mail scores on creativity, personalizing and targeting a particular audience. Direct mail is not just easier to understand, it also has a greater power to influence readers. Brand recall is way higher in research studies where direct mail was compared to other marketing methods like email.
Brick and mortar establishments, streets, or malls are just some of the places where flyers and brochures can come in handy. These are still the most widely preferred methods for special discounts and offers. Consider the value of business cards that directly introduce a business to the client. Traditional marketing that is face-to-face is way more connective and interactive.
Print is not dying; it is merely evolving. Mobile penetration has only made print media more distinctive. Newspapers and magazines are visible on digital mediums and the smartphone could well be a boom for print ads.
Radio advertising is an excellent low-cost, high-frequency, high-reach medium that is proven to drive people to take action. With the evolution of smart speakers and radio channels being streamed across multiple devices, the audience reach is larger than ever. Try local and reach a unique audience relevant to your brand.
TV advertising is a leading advertising format, used to convey a paid message on television which typically promotes a product, brand or service. TV advertising remains one of the most effective and popular marketing mediums. Don't be afraid to consider the most popular medium in the world as part of your strategy.
Brokered a deal with JCDecaux to purchase real-time information screen time at Euston Train Station to deliver Halo Coffee Pods Susastainabily Message
Designed a fresh, funky display advertisement campaign with the tag lines ‘Get One of Your Fyffes A Day’ and ‘Go Bananas’ to supplement merchandise promotion for the fruit brand
As part of our #FollowTheA campaign at BETT show 2018, we also purchased branded cupcakes to deliver to customers who attended the free speaker sessions for the company
Moving away from a digital-first campaign, Betfair was looking for a celebrity-endorsed way to present themselves in traditional marketing formats.
Betfair was looking for a way to leverage their profile in the market as a leading sports and football betting company during the football World Cup 2014.
The solution was to offer a personalised version of Gary Lineker’s Definitive Guide to the World Cup to new and existing customers. This was achieved by designing a bespoke front cover of the magazine as well as additional pages within the issue.
The magazine takeover was produced in print and distributed as a complimentary gift to Betfair’s target base.
The power of digital aside, traditional methods of promoting products and services are key tools for local businesses, major brands at events and start-ups looking to get a merchandising push. Consider your traditional marketing methods with us today
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