Marketing with a twist
Traditional Marketing
Traditional marketing refers to any type of marketing that isn't online. This means print, broadcast, direct mail, phone, and outdoor advertising as well as TV and Radio.
Yes, there was a time before digital and old-fashioned advertising still works if you know how to utilize it.
The Benefits of Traditional Marketing
One of the major goals of every business is, of course, to grow and maintain a strong and loyal client base. A key factor in achieving this is to promote the products and services of the business through advertising. This can be done through newer digital marketing strategies that utilize social media, among others, as well as through established and more traditional marketing methods.
But while digital marketing can reach more people quickly, there are still some advantages of employing more traditional marketing methods.
1. Easy to reach a local audience
When your target group of customers is local consumers, then a radio ad is one of the most useful marketing methods to employ. It’s also one of the quickest ways to get your message across, as radio ads generally don’t take too long to be ready for airing over the local radio station.
2. Promotional materials can be kept and recycled
While online ads certainly don’t require the use of physical resources such as printing materials, posters, and flyers have the sole advantage of being hard copies that can be taken anywhere and re-read anytime, even where there is no internet connection. Additionally, these promotional materials can be kept for reuse, or recycled.
3. Its familiarity makes it easy to understand
With older folk already used to traditional methods of promotion, they don’t need much explanation as to what these promotional materials are for. They can just simply accept a flyer or two, read it when they have time, and know that it’s an advertisement for a brand or a product. Digital marketing methods, on the other hand, might not sit well with older customers who have little idea how to navigate the internet.
4. Studies suggest that hard copy marketing is easier to process and recall
There have been studies aimed at determining whether paper marketing had an edge over digital media or vice versa. In one such study sponsored by a Canadian entity, it was found that paper marketing was easier for the customer to process mentally and remember. This means that among those included in that certain study, participants reported being more inclined to remember what they read in an advertisement that was printed on direct mail than they did on a digital ad.
5. It has a high and proven success rate
With everything going digital these days, it’s easy to wonder why traditional methods of marketing are still around. The explanation for that is simple: it’s tried and tested and has a high success rate. Yes, online methods might reach a more global scale of promotion, but it’s not a guarantee of reaching all of your potential customer bases.
traditional marketing Ideas
Signage
Signage materials comprise digital photos framed and lighted in the dark. Digital signage has moved on from boring walls to mobile taxis, reaching a wider audience than ever before. Adorning buildings, shop-fronts, and shopping centres, signage is turning out to be more than old wine in a new bottle.
Billboards
Billboards using printed or hand-painted images on canvas are still very commonly in use. From motorways to hallways, billboards have come a long way. This traditional marketing mode uses less text and more images. A picture is worth a thousand words and compelling images are great for raising brand awareness
Direct Mail
Direct mail is making a real comeback. Once upon a time, people would tag it as snail mail and shrink away. But now, direct mail scores on creativity, personalizing and targeting a particular audience. Direct mail is not just easier to understand, it also has a greater power to influence readers. Brand recall is way higher in research studies where direct mail was compared to other marketing methods like email.
Flyers and Brochures
Brick and mortar establishments, streets, or malls are just some of the places where flyers and brochures can come in handy. These are still the most widely preferred methods for special discounts and offers. Consider the value of business cards that directly introduce a business to the client. Traditional marketing that is face-to-face is way more connective and interactive.
Print Media
Print is not dying; it is merely evolving. Mobile penetration has only made print media more distinctive. Newspapers and magazines are visible on digital mediums and the smartphone could well be a boom for print ads.
Radio
Radio advertising is an excellent low-cost, high-frequency, high-reach medium that is proven to drive people to take action. With the evolution of smart speakers and radio channels being streamed across multiple devices, the audience reach is larger than ever. Try local and reach a unique audience relevant to your brand.
Television
TV advertising is a leading advertising format, used to convey a paid message on television which typically promotes a product, brand or service. TV advertising remains one of the most effective and popular marketing mediums. Don't be afraid to consider the most popular medium in the world as part of your strategy.
Mobile Vs Traditional Marketing
Why Mobile is Separate from Traditional Marketing
Unlike traditional marketing efforts, mobile marketing takes advantage of the fact that many users of mobile devices carry them around with them wherever they go. As a result, location-based services can collect customer data and then offer coupons, deals, or promotions based on their location.
examples of My traditional marketing work
Halo Coffee
Fyffes Bananas
Fyffes Bananas
Brokered a deal with JCDecaux to purchase real-time information screen time at Euston Train Station to deliver Halo Coffee Pods Susastainabily Message
Fyffes Bananas
Fyffes Bananas
Fyffes Bananas
Designed a fresh, funky display advertisement campaign with the tag lines ‘Get One of Your Fyffes A Day’ and ‘Go Bananas’ to supplement merchandise promotion for the fruit brand
Academia Group
Fyffes Bananas
Academia Group
As part of our #FollowTheA campaign at BETT show 2018, we also purchased branded cupcakes to deliver to customers who attended the free speaker sessions for the company
DXC
Microsoft Surface Go
Academia Group
Utilized Just Eat vouchers to invite 50 manufacturing leaders to a lunch and learn webinar, achieving an outstanding 90% turnout, and showcasing its effectiveness.
Microsoft Surface Go
Microsoft Surface Go
Microsoft Surface Go
Led a video card campaign for Microsoft Surface Go, targeting 500 school IT leaders. The initiative resulted in a 50% booking rate for workshops, showcasing its efficacy in engaging the education sector.
SEQuarderma
Microsoft Surface Go
Microsoft Surface Go
Spearheaded a Cosmetic Focus Group, comprising 20 women and 3 men with appearance concerns, for the SEQuarderma promotional campaign. This initiative fostered inclusivity and contributed to impactful dialogue.
Academia Signage
The Educator Magazine
The Educator Magazine
Transformed corporate signage from HQ to event-ready at Bett Global 2019, ExCeL London. Academia's Gallery Room 6 is primed for action. Swing by for tech talks and coffee!
The Educator Magazine
The Educator Magazine
The Educator Magazine
Edited and co-created the Educator magazine for the Academia group - then helped fund the project via our vendor partners - all to be distributed to UK schools
Billboard
The Educator Magazine
Billboard
Orchestrated a captivating billboard campaign for EMP Media, promoting the 2015 World Cup magazine. The strategic placement and compelling design attracted widespread attention, driving sales and brand awareness
examples of My work - the betfair case study
World Cup Magazine Takeover
Moving away from a digital-first campaign, Betfair was looking for a celebrity-endorsed way to present themselves in traditional marketing formats.
THE BRIEF:
Betfair was looking for a way to leverage their profile in the market as a leading sports and football betting company during the football World Cup 2014.
The solution was to offer a personalised version of Gary Lineker’s Definitive Guide to the World Cup to new and existing customers. This was achieved by designing a bespoke front cover of the magazine as well as additional pages within the issue.
THE RESULT:
The magazine takeover was produced in print and distributed as a complimentary gift to Betfair’s target base.
Keeping it Traditional
The power of digital aside, traditional methods of promoting products and services are key tools for local businesses, major brands at events and start-ups looking to get a merchandising push. Consider your traditional marketing methods with us today
Vendor Feedback - Working with Brad Chuck
Stuart Biddle – Smart Factory Expo
" I first met Brad in the lead up to Smart Factory Expo 2022; with only six weeks run up, Brad delivered a wide-ranging and engaging activation by galvanizing his partner network and securing MDF to enhance the presence. Brad demonstrated his creativity and drive to generate sales opportunities for his team. Working with Brad over the years has been a genuine pleasure and fun."
Guy Cookson - Co-Founder and CMO of Respond
“Brad has both the vision to see how innovation can lead to better results for clients, and the willingness to get new technologies implemented, so his clients can be the first to reap the rewards. This is a rare combination. As anyone that has met Brad will know, he has immense and contagious passion for what he does, and a deep knowledge of the industry. Brad is laser focussed on delivering an outstanding ROI for his clients, and he's not afraid to try new things and find creative ways to make this happen. To give just one example, I've seen first-hand how Brad has navigated through the bureaucracy found in any large publisher to win over every stakeholder and consequently be first to market with a native advertising solution that delivered results for his client that far exceeded their expectations.”
Babac Vafaey – Co Founder – OnScroll
"I have worked with Brad for a number of years, firstly at New Statesman and more recently at TSL education. In both capacities he was an absolute delight to work with. As a vendor of emerging technology (OnScroll) it's essential to work with forward thinking and innovative partners, and in Brad we found exactly that. From day 1 he understood the OnScroll concept, our mission statement and the commercial benefit that we could bring to his organisation(s). Brad has a great understanding of the digital advertising market, and I was particularly impressions with his attention to detail - he made sure all creases were ironed out and everything went as smooth as possible. Innovative and creative, he 'lives' outside the box and finds ways around obstacles efficiently."
Alexis Wrightson – Digital Advertising Manager at Net Communities
"Brad was excellent in communicating his needs and wants from a partner like Net Communities, and was always helpful in everything we undertook with the New Statesman, as well as communicating great partnership opportunities on other titles that would fit our target audience. Always open to new ideas, Brad engaged well and was always at the forefront of what was going on in the digital landscape."
Charles Talbot – Commercial Director – Captify
"I worked with Brad at TSL Education, incorporating the Captify digital advertising technology into the mainframe of the TES website to develop Search Retargeting. Brad was instrumental in explaining the benefits to his own board and then project managed the system to go live within 6 weeks. Brad also kind enough to present to my digital tech team about the work of publishers with a well thought out and contrasted presentation that explained the pros and cons of the media world – was very impressive!"
Julie McKee – MD – Delecto Marketing Agency
“Brad is fully committed to the values of DXC and demonstrates this through his enthusiasm and passion to get things done. He has a caring attitude towards team members and supports his community through charitable work.
Since I have worked with Brad, his role has expanded to support many additional solutions, so he has lots of hats to wear. He has taken on this challenge and always works hard to find the best outcomes to support the business”
Ian Morris – Partner Manager – Associate Events
“DXC have 5 core values and with my experience of working directly with Brad, I am sure Brad ticks all the boxes, but 3 stand out for me in particular. As a supplier, it is vital that we partner with the people we work with, so collaboration is critical for us and Brad ticks this box every time. Alongside this, Brad will always ‘deliver’, as a supplier we often have timeframes we need to work to and to keep on track we often need input from our clients, Brad will always deliver when and where needed.
I will openly say that the third value that Brad has more than proven during our time working together is that he cares. He cares about the image of the company, the job that is to be delivered, that what is delivered will work for the DXC teams and most importantly that it will work for the DXC partners and potential clients/customers”
Shez Iqbal – Business Development Director – Outbrain Ltd
“I've worked with Brad Chuck in his role at the New Statesman and TES. It's great to work with a partner who conducts his due diligence to seek out the best possible suppliers. He is very well connected, and understands PPC and user experience requirements very well."
Mike Jones – Partner – 20:12 Communications
“At 20:12 communications, we always need astute and high profile managers who understand and realise the changes and developments in the digital space, and how a business like 20:12 can make your marketing material stronger and more relevant in the market. Brad has always shown a willingness to transform and adjust to the demands of advertisers, and has been a key ally in helping us reach new clients."
Matt Gower – MD Europe – Martini Media
"I have worked very closely with Brad at New Statesman and found his understanding of digital to be head and shoulders above the rest, he is a very bright and talented individual who "gets digital" and above all, a very nice guy!"