Examples of my work
Wand Education
"Brad was hired to design, build and implement a full-service Marketing and PR strategy for the Wand Education. But he delivered so much more, helping me define our go-to-market strategy and utilising his connections to introduce us to potential partners."
Stuart Hales - CEO
My work with wand education
Redesign the Website
Redesign the Website
Redesign the Website
Worked with 3rd party agency to direct changes to the Wand website, including better CTA, stronger navigation, META tagging, clean content and easy to find resources - the changes saw a 50% increase in website visitors
Integrate new CRM
Redesign the Website
Redesign the Website
Find, trial and source a new CRM integration with Sugar Sell to support the sales teams and automate the marketing message via a new email service and social interaction with customers and prospects
Build Marketing Strategy
Build Marketing Strategy
Build Marketing Strategy
Research, Analysis and designed the sales and marketing strategy for the revamped launch of the SaaS product to the teacher and learner market in the EMEA regions - huge uplift of partnerships and new users after launch
Create PR campaign
Build Marketing Strategy
Build Marketing Strategy
Wand Education on Talk Radio
Our team helped get the CEO of Wand Education, Stuart Hales, to feature live on Talk Radio to review 2019 GCSE results
My SEO work with Wand Education
Helping understand SEO
THE PROBLEM
Wand Education helps worldwide teachers and educators succeed. They offer intelligent and intuitive teaching software and project management tools to make the teaching and educating life easier. Their primary aim with bradchuck was to enable the team to increase leads and sales via the organic search channel and to improve the synergies and efficiencies of organic and paid search.
THE SOLUTION
Wand used SEMrush with bradchuck for auditing the wand.education domain for technical SEO issues, centralising keyword research and tracking via the Data Cube and Keyword Reporting. They also used SEMrush to understand the competitive landscape of search in the teaching software space using competitive analysis tools. Content Creation proved useful to create easy-to-read dashboards for regular reporting and monitoring of campaigns.
THE RESULTS
Wand increased the total trial sign-ups by 162% year-over-year via all search channels. Share of voice for their core keyword group has increased considerably as well. They have also begun successfully collecting leads via content marketing using SEMrush and their CRM to find topics that potential customers searched for and, over the last three months alone, generated over 2,000 new leads.
