Examples of my work
The Academia Group
"Brad is fantastic to work with and has exceptional skills in PR, Event Management and Social Media Management. He has a strong work ethic and a very positive approach. His enthusiasm is contagious and his dedication was both inspiring and highly motivating."
Ryan Dutton - Vendor Manager
brad chuck with academia
A Unique Partnership
Running a successful business is reliant on many different factors one being business partnerships. Any business of a certain scale uses partnerships in one way or another to reach their goals and broaden their expertise and level of service.
With Academia and Brad Chuck, it was a marriage of convenience that started as a simple 1-day consultative masterclass and turned into 2-year labour of love.
The Beginning
Hired to act as a business consultant, the company needed a logical concept of understanding what marketing and promotion meant for the business. A 1-day workshop turned into a 2-year contract of on-site consultancy marketing service.
The Clean
Like any good and well-established business, you have data that is essential for marketing purposes. With Academia, we had 15 years of data that needed cleaning and realigning to be used in a new CRM and automation process. The 'Cleanse and Clear' project was a 6 month trial of patience that has driven fruitful rewards.
The Team
It became clear, with new tools integrated and a new purpose of lead generation and reporting, that the marketing team needed to grow. Recruiting, interviewing and creating an award-winning and functional unit was essential.
" Brad is one of the most invested and enthusiastic people I've worked with. Always on and working hard but still he'd have the odd dad joke up his sleeve to make us laugh. He brought me into the business and was great to work with. I especially appreciated the way he lead the team; he gave direction but at the same time gave us a lot of autonomy and trusted in our abilities. This was very empowering and motivating"
Communication
Like most businesses, we saw the need for better internal communication and achieved this with the comms project we called 'Academians' - giving every staff and employee a voice via digital and video communications.
The Future
Completing the project was a triumph, but also tough to leave. But knowing a team is in place and a fully automated marketing promotional service is generating leads on a regular basis is a fantastic legacy to look back on.
"Brad achieved more in the 2 years he was in the company than we had experienced in the previous 15 with our marketing and PR. A bright spark, thinker, leader and motivator who made every day a new experience. His digital know-how and understanding the social of the social markets has helped us discover new ways to engage with our audience and costumers"
Vendor Management
Supporting Vendors at Academia Group
As the Vendor Management Lead at Academia Group, I spearheaded strategic initiatives to cultivate partnerships with leading technology vendors such as Apple, HP, Microsoft, Adobe, and others. My responsibilities encompassed securing funding, negotiating MDF agreements, and fostering collaborative marketing efforts to drive the adoption of their products and solutions. Through joint marketing collaborations, I forged strong relationships with these vendors, leveraging their resources to enhance Academia Group's offerings and deliver value to our clients.
My work with the academia gROUP
CRM Integration
Social Media Strategy
Marketing Automation
6 months of data mining, customer preferencing, contact list creation and CRM partner researching, led to the integration of CRM Dynamics as the new sales order and customer service cloud-based provider. The system has increased productivity by 30%
Marketing Automation
Social Media Strategy
Marketing Automation
Alongside Dynamics, I installed the Click Dimensions platform to support marketing automation, lead scoring, lead nurturing and lead processing. The financial cost and time outweighed the customer retention and new business wins - the system has been a revelation for the business
Social Media Strategy
Social Media Strategy
Social Media Strategy
With no marketing team in place, a social media strategy was required to supplement the business organic drive in the education and B2B markets. I was able to create a full-service social strategy by building new partnerships and installing SEMrush for automated and response posts. Social grew by 5% every month
Lead Generation
Press and PR Promotion
Social Media Strategy
With 150 hungry sales professionals starved of leads, it was clear that a process of internal communication was needed. My decision to hold open discussion sessions outlined the issues, as well as determined the lead scoring process we could achieve from marketing and promotion. The lead system was named dirty, clean and sparkling
Event Strategy
Press and PR Promotion
Press and PR Promotion
With little traction from past events, a new strategy was devised to outline the need to attend and the need to be seen at certain relevant events and exhibitions. The "aVent" team was created and tasked to find the best way to promote the business without large scale spend and staff resources taken away from the office.
Press and PR Promotion
Press and PR Promotion
Press and PR Promotion
With a difficult relationship in the past with the Press and PR, we helped devise a new system of communication where all company feedback was directed via the marketing team, making sure the public profile and online reputation were managed and a stronger public appeal of the business could be seen.
marketing projects with Academia
Ran the eCommerce marketing campaigns for 3 online shopping channels in the B2B and B2C space
Ran the 'Make it Adobe' campaign for Academia to promote the new Adobe education licences now available - sold over 3,000 licences in 4 months
Created a new promotional partnership with QPR football club to enhance the local message of technology support for schools and businesses
Ran many Apple vendor funded events and campaigns to promote the Apple for Education message
Created the strategy to promote the Surface Go product to education with the hidden strapline 'The iPad Killer'