CRM and Marketing Automation Integration

What is Marketing Automation? Marketing automation refers to the software that allows you to automate activities and operationalize communications with the goal of managing the repetitive and time-consuming tasks.

Marketing automation platforms function as more than simple support tools. They change the role of marketers by streamlining tedious day-to-day tasks so that more time can be spent driving strategy. Marketing departments use automation software to reduce or even eliminate repetitive tasks including:

• Manual email campaign creation
• Coordination of SMS messaging
• Dissemination of social media posts
• Website widget content
• Online advertisements placement
• Data management and analysis

Like most technology, marketing automation is constantly evolving. When leveraged successfully, it helps drive transactions and generate more revenue.

The need for Automation 

Companies that use marketing automation see more web traffic, more buyers, and spur greater retention and loyalty. Coupled with personalisation engines, marketing automation engages prospects and customers through highly relevant content that, in turn, converts them into loyal customers. By streamlining this process, you’re able to build personalized, one-to-one connections with a seemingly endless number of customers, at scale.

Who Should Use Marketing Automation?

The beauty of marketing automation is that it can help your business maximize efforts that have already proven successful. Attracting new audiences through the use of effective marketing strategies is step one, but if you want to do more to nurture those people so that they become customers, marketing automation is a good bet.

Where do we start?

If you’re plagued by innumerable challenges spanning the marketing chasm: from automating email campaigns, operationalising acquisition activities, pre-scheduling or auto-creating social media posts, and optimizing content for SEO, then your business needs automation. 

Begin by getting everybody on the same page and identifying what your goals are. A business that is working toward the same objective will always be more effective than one that is divided. Marketing automation is not restrictive. It should be able to grow and assimilate with your current business in a unique but seamless way.