Is being an influencer really a career?
Influencer and Networking Marketing
Influencers are people (and sometimes animals) who can have a positive effect on the promotion and endorsement of your product or service. Networking is the art of sharing industry knowledge to drive brand awareness and build relationships.
Is your business making the best use of influencer and networking opportunities?
Influencing and Networking for Business
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market, and even get caught up in fraud.
If you’ve started research on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth.
Consumers will continue to follow influencers as sources of information and inspiration as long as they feel trust is part of the value proposition. We believe that trusted influence—the thing that inspires taking action—is built on real relationships, and it’s these trusted relationships that influencers of all sizes and specialties should be judged by. Influencers are only as compelling as the trust they receive from the consumers who support them.
Networking has followed similar traits - connecting with similar but more highly regarded and powerful people at events is adjacent to the way that we want to connect with influencers from a consumer point of view. Networking is key to help share business information and knowledge, but only if shared with the right people or right brands who can help your own company needs.
Both are, historically, traditional forms of marketing and promotion that has become more reliant on digital in recent years. However, many businesses still do not grasp the opportunity to use these enhanced methods of marketing to build their brand awareness.
My Influencer Marketing Tips
Consider your brand
Before you seek out influencers, you should first consider your brand. Many industries have influencers that are easier to identify than others.
Relevant influencers
Investigate an influencer’s previous posts to determine that they’ll be a good reflection of your brand’s mission and vision. While you can afford to work with influencers that don’t have large followings, you may never recover from a social media faux pas.
Look Beyond
While a social media celebrity might be the ideal influencer on paper, look beyond the A-list. If your influencers are reaching the target market for your brand, then you’ve hit the jackpot.
Be Creative
Your chosen influencers resonate with their audience for a reason. Once you’ve determined that your chosen advocate matches your brand standards and speaks to your brand’s mission, let that influencer fly free.
Track Success
The only way to know if your campaign is working is to track its success. Google Analytics and other automated software show you exactly where your traffic is coming from.
NETWORK MARKETING
Networking for Business Growth
Not to be confused with Multi-Level Marketing (an illegal practice in our eyes), Networking for marketing and sales benefits is part of our event marketing strategy. This enables connections, business interactions and word of mouth insights to grow your brand.
the many INFLUENCERS that I work with
The Celebrity
The Celebrity
The Celebrity
"My Influence is huge, but my costs and management are tough to keep under control"
The Authority
The Celebrity
The Celebrity
"My opinion, in my own opinion, is worth more than gold in my sector space"
The Connector
The Celebrity
The Personal Brand
"I connect the dots and create the creative links between product and people"
The Personal Brand
The Personal Brand
The Personal Brand
"My name is my equity and my game is my branded product"
The Analyst
The Personal Brand
The Activist
"I form and communicate credible insights and analysis"
The Activist
The Personal Brand
The Activist
"My beliefs make me stand head and shoulders above the rest and move mountains"
The Expert
The Agitator
The Insider
"I have got the t-shirt and wrote the perfect textbook on my subject matter"
The Insider
The Agitator
The Insider
"I am respected authority with a higher hidden agenda"
The Agitator
The Agitator
The Journalist
"I stir the pot and, most of the time, create healthy debate to get a subject topic moving"
The Journalist
The Journalist
The Journalist
"I am the new media news industry and have a huge voice in social channels"
Influencer Case Study
Working with Gary Lineker
Betfair was looking for a way to leverage their profile in the market as a leading sports and football betting company during the football World Cup 2014. The Solution? Work with the national icon that is Gary Lineker of course
Influencer Marketing Case Study
Working with a Legend
Case Study: Influencer Marketing Triumph at the 2015 Rugby World Cup Magazine
Challenge: In 2015, tasked with producing a standout magazine for the Rugby World Cup, our primary challenge lay in securing an influential editor and attracting sponsors to support the endeavor. With the magazine aiming to capture the fervor of rugby fans worldwide, a strategic approach was essential.
Solution: Recognising the potency of influencer marketing, I initiated discussions with Lawrence Dallaglio's agent to secure his role as the magazine's editor. Leveraging Dallaglio's esteemed reputation and extensive network within the rugby community, we aimed to enhance the publication's prestige and attract sponsors eager to align with such a respected figure.
Execution: My efforts in securing Dallaglio's involvement were pivotal. Collaborating closely with his team, we outlined his editorial responsibilities and how they aligned with the magazine's vision. Dallaglio's endorsement proved instrumental in attracting renowned sponsors, bolstering the publication's credibility and reach. Additionally, we partnered with a local publisher to ensure top-tier content and distribution.
Results: The collaboration with Lawrence Dallaglio yielded remarkable results. His involvement not only lent credibility and prestige to the magazine but also attracted a significant audience of rugby enthusiasts. The sponsorship deals secured through Dallaglio's influence provided crucial financial support, ensuring the magazine's success. Moreover, Dallaglio's promotion of the digital version amplified its reach and engagement, solidifying its impact on a global scale.
Conclusion: The success of the 2015 Rugby World Cup Magazine underscores the potency of influencer marketing in driving brand visibility and engagement. By strategically leveraging Lawrence Dallaglio's influence, we attracted sponsors, generated buzz, and reached a broader audience of rugby aficionados. The collaboration exemplifies the effectiveness of partnering with influential figures to achieve marketing objectives and maximize impact in high-profile events such as the Rugby World Cup.
