Influencers are people (and sometimes animals) who can have a positive effect on the promotion and endorsement of your product or service. Networking is the art of sharing industry knowledge to drive brand awareness and build relationships.
Is your business making the best use of influencer and networking opportunities?
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud.
If you’ve started research on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth.
Consumers will continue to follow influencers as sources of information and inspiration as long as they feel trust is part of the value proposition. We believe that trusted influence—the thing that inspires taking action—is built on real relationships, and it’s these trusted relationships that influencers of all sizes and specialities should be judged by. Influencers are only as effective and compelling as the trust they receive from the consumers who support them.
Networking has followed similar traits - connecting with similar but more highly regarded and powerful people at events is adjacent to the way that we want to connect with influencers from a consumer point of view. Networking is key to help share business information and knowledge, but only if shared with the right people or right brands who can help your own company needs.
Both are, historically, traditional forms of marketing and promotion that has become more reliant on digital in recent years. But yet, many businesses still do not grasp the opportunity to use these enhanced methods of marketing to build their brand awareness.
With a team of social networkers and a large portfolio of influencing contacts, let us sit down with you and review your own business strategy.
Before you seek out influencers, you should first consider your brand. Many industries have influencers that are easier to identify than others.
Investigate an influencer’s previous posts to determine that they’ll be a good reflection of your brand’s mission and vision. While you can afford to work with influencers that don’t have large followings, you may never recover from a social media faux pas.
While a social media celebrity might be the ideal influencer on paper, look beyond the A-list. If your influencers are reaching the target market for your brand, then you’ve hit the jackpot.
Your chosen influencers resonate with their audience for a reason. Once you’ve determined that your chosen advocate matches your brand standards and speaks to your brand’s mission, let that influencer fly free.
The only way to know if your campaign is working is to track its success. Google Analytics and other automated software show you exactly where your traffic is coming from.
Working with EMP MEdia, a small north London publisher, to create print and digital magazines that were fronted by famous personalities
Work with agencies to form partnerships with celebrities that gained new followers, was financially attractive and supported good causes
Create advertising opportunities in print and digital for well-known brands and services to pay to be promoted alongside the influencer name
Not to be confused with Multi-Level Marketing (an illegal practice in our eyes), Networking for marketing and sales benefits is part of our event marketing strategy. This enables connections, business interactions and word of mouth insights to grow your brand.
"My Influence is huge, but my costs and management are tough to keep under control"
"My opinion, in my own opinion, is worth more than gold in my sector space"
"I connect the dots and create the creative links between product and people"
"My name is my equity and my game is my branded product"
"I form and communicate credible insights and analysis"
"My beliefs make me stand head and shoulders above the rest and move mountains"
"I have got the t-shirt and wrote the perfect textbook on my subject matter"
"I am respected authority with a higher hidden agenda"
"I stir the pot and, most of the time, create healthy debate to get a subject topic moving"
"I am the new media news industry and have a huge voice in social channels"
Betfair was looking for a way to leverage their profile in the market as a leading sports and football betting company during the football World Cup 2014. The Solution? Work with the national icon that is Gary Lineker of course