SEO is the way to go
SEO Marketing Strategy
An SEO strategy is the process of planning, outlining and implementing steps designed to improve search engine rankings. It is the process that you follow when you want to get more organic traffic for your business website.
Why bother with an SEO strategy?
Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers.
This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google. If you want to attract them to your site, you need search engine optimisation.
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
SEO is imperative if you want to achieve the following:
- The majority of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
- SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
- Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
- SEO is good for the social promotion of your website. People who find your website by searching Google are more likely to promote it on Facebook, Twitter, or other social media channels.
- SEO is important for the smooth running of a big website. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
- SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
Can you ignore an SEO marketing strategy any longer?
My SEO Case Study
SEO as part of a website revamp
Case Study: Transforming Mphasis' Website with SEO Focus
Challenge: Mphasis aimed to revamp its website to enhance user experience and attract new prospects. The challenge was to infuse SEO strategies into the redesign process to improve visibility and engagement.
Solution: Brad Chuck led the entire AWS website revamp project at Mphasis, leveraging his expertise in SEO. He conducted comprehensive research and keyword analysis to identify key opportunities. Brad also focused on customer identity and SERP settings to align content with user intent. Additionally, he implemented Google AdWords campaigns to complement the new design and attract internal users and prospects.
Process:
- Research: Brad conducted in-depth research to understand user behavior and industry trends.
- Keyword Analysis: He performed thorough keyword analysis to target relevant search queries and optimize content.
- Customer Identity: Brad identified the target audience and tailored content to resonate with their needs and preferences.
- SERP Settings: He optimized SERP settings to improve visibility and click-through rates on search engine results pages.
- Google AdWords: Brad launched targeted Google AdWords campaigns to drive traffic and complement the website redesign.
Outcome: The website revamp project led by Brad resulted in significant improvements in SEO performance. The new design attracted internal users and captured the attention of new prospects, driving increased engagement and conversions. The strategic implementation of SEO tactics enhanced Mphasis' online visibility and supported its growth objectives.
Impact: Brad's leadership and expertise in SEO played a pivotal role in the success of the AWS website revamp project at Mphasis. By integrating SEO strategies into the redesign process, he not only improved the website's performance but also strengthened its positioning in the market, driving sustainable growth and success for the organization.
My seo marketing case study
Wand Education
THE PROBLEM
Wand Education helps worldwide teachers and educators succeed. They offer intelligent and intuitive teaching software and project management tools to make the teaching and educating life easier. Their primary aim with bradchuck was to enable the team to increase leads and sales via the organic search channel and to improve the synergies and efficiencies of organic and paid search.
THE SOLUTION
Wand used SEMrush with bradchuck for auditing the wand.education domain for technical SEO issues, centralising keyword research and tracking via the Data Cube and Keyword Reporting. They also used SEMrush to understand the competitive landscape of search in the teaching software space using competitive analysis tools. Content Creation proved useful to create easy-to-read dashboards for regular reporting and monitoring of campaigns.
THE RESULTS
Wand increased the total trial sign-ups by 162% year-over-year via all search channels. Share of voice for their core keyword group has increased considerably as well. They have also begun successfully collecting leads via content marketing using SEMrush and their CRM to find topics that potential customers searched for and, over the last three months alone, generated over 2,000 new leads.
Find out more on our case study page with Wand Education at https://bradchuck.com/wand-education
My SEO Qualifications
