An SEO strategy is the process of planning, outlining and implementing steps designed to improve search engine rankings. It is the process that you follow when you want to get more organic traffic for your business website
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Search engines are one of the most frequently changing technologies. It is important that marketers understand and keep up with those changes, as search engine optimisation, or SEO in short, is one of the most important elements of digital marketing.
Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers.
This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google. If you want to attract them to your site, you need search engine optimisation.
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
SEO is imperative if you want to achieve the following:
Can you ignore an SEO marketing strategy any longer?
Every project starts with an initial conversation to outline the goals and objectives of the website. We then map out what a conversion looks like and what actions we want website users to take.
This enables us to craft an SEO strategy that drives engaged users.
Next we identify the resources and levels of support. Each of these help to define the relationship and agree deliverables. The three main resources are:
Each of these resources can either be managed in-house or outsourced to my team of experts, who will work in alignment with the SEO strategy.
The entire project is then built out into a schedule of tasks to be completed over an agreed time period. The project schedule is shared live with the client so that progress can be followed.
Understand and complete a full technical audit of your website, including HTTP status, Robot txt, Site Speed and XML sitemap
Find, research and perform a keyword gap analysis to spot key opportunities in your rival's marketing activities
Be mindful of Google Core updates, complicated iframes, keyword cannibalism and crawling and indexing directives
Crawling your website using a preferred 3rd party SEO tool to understand link equity and page ranking
Understand your audience and visitor intent with cleaner meta tagging and implementing Google Discover templates
Identifying local searches and creating Google My Business Profile for local audience profilling
Understand the Content, Language and Translation applications needed if product or services is outside of local SEO reach
Understanding that your SEO strategy for eCommerce and online shopping is more complicated than you think...
Define your backlink business strategy and beware Google Algothrims changes - Backlinks increase your Domain Score
Everyone’s favourite SEO metric — keyword rankings. The keywords you rank for will tell you whether or not you’re targeting the right keywords or whether or not your site is actually growing
There are over 200 different factors that contribute to your rankings. It’s near impossible to track all of them. But if you focus on improving the quality and quantity of your backlinks, Google will show you some serious love
By monitoring your organic traffic levels over time, you’ll get a great picture of how effective your SEO strategy actually is. With a growth in organic search rankings having a direct tie to your SEO efforts, it’s one of the most accurate metrics you can get.
Having a high time spent on the page means that you’re satisfying user intent. A searcher has a specific intention when they type a keyword into Google, then if they land on your page, and spend a lot of time there, then your site satisfies this intent.
They came, they puked, they left. Having a high bounce rate means that users land on your site and immediately hit the back button. Bounce rate is another metric that you’ll want to evaluate on a page by page basis. This will tell you if you have any weak pieces of content or pages that are destroying your overall bounce rate.
Measuring your CTR will show you how good your listings are at generating clicks to your site. This is down to the skill of your content team to make sure the message is clear and drives the intention for users to click.
Domain Authority (DA) is a term and metric coined by Moz that tells you how authoritative your domain is. The more authority your domain has, the easier it’ll be to rank, and the more trustworthy you are in the eyes of Google.
Wand Education helps worldwide teachers and educators succeed. They offer intelligent and intuitive teaching software and project management tools to make the teaching and educating life easier. Their primary aim with bradchuck was to enable the team to increase leads and sales via the organic search channel and to improve the synergies and efficiencies of organic and paid search.
Wand used SEMrush with bradchuck for auditing the wand.education domain for technical SEO issues, centralising keyword research and tracking via the Data Cube and Keyword Reporting. They also used SEMrush to understand the competitive landscape of search in the teaching software space using competitive analysis tools. Content Creation proved useful to create easy-to-read dashboards for regular reporting and monitoring of campaigns.
Wand increased the total trial sign-ups by 162% year-over-year via all search channels. Share of voice for their core keyword group has increased considerably as well. They have also begun successfully collecting leads via content marketing using SEMrush and their CRM to find topics that potential customers searched for and, over the last three months alone, generated over 2,000 new leads.
Find out more on our case study page with Wand Education at https://bradchuck.com/wand-education