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SEO Marketing Strategy
An SEO strategy is the process of planning, outlining and implementing steps designed to improve search engine rankings. It is the process that you follow when you want to get more organic traffic for your business website
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SEO Strategy
The Importance of SEO
Search engines are one of the most frequently changing technologies. It is important that marketers understand and keep up with those changes, as search engine optimisation, or SEO in short, is one of the most important elements of digital marketing.
Why bother with an SEO strategy?
Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers.
This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google. If you want to attract them to your site, you need search engine optimisation.
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
SEO is imperative if you want to achieve the following:
- The majority of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
- SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
- Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
- SEO is good for the social promotion of your website. People who find your website by searching Google are more likely to promote it on Facebook, Twitter, or other social media channels.
- SEO is important for the smooth running of a big website. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
- SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
Can you ignore an SEO marketing strategy any longer?
How we measure seo marketing success
Keyword Rankings
Everyone’s favourite SEO metric — keyword rankings. The keywords you rank for will tell you whether or not you’re targeting the right keywords or whether or not your site is actually growing
Backlink Quantity and Quality
There are over 200 different factors that contribute to your rankings. It’s near impossible to track all of them. But if you focus on improving the quality and quantity of your backlinks, Google will show you some serious love
Organic Traffic
By monitoring your organic traffic levels over time, you’ll get a great picture of how effective your SEO strategy actually is. With a growth in organic search rankings having a direct tie to your SEO efforts, it’s one of the most accurate metrics you can get.
Time Spent on Page
Having a high time spent on the page means that you’re satisfying user intent. A searcher has a specific intention when they type a keyword into Google, then if they land on your page, and spend a lot of time there, then your site satisfies this intent.
Bounce Rate
They came, they puked, they left. Having a high bounce rate means that users land on your site and immediately hit the back button. Bounce rate is another metric that you’ll want to evaluate on a page by page basis. This will tell you if you have any weak pieces of content or pages that are destroying your overall bounce rate.
Click-Through Rate (CTR)
Measuring your CTR will show you how good your listings are at generating clicks to your site. This is down to the skill of your content team to make sure the message is clear and drives the intention for users to click.
Domain Authority
Domain Authority (DA) is a term and metric coined by Moz that tells you how authoritative your domain is. The more authority your domain has, the easier it’ll be to rank, and the more trustworthy you are in the eyes of Google.
our seo marketing case study
Wand Education
THE PROBLEM
Wand Education helps worldwide teachers and educators succeed. They offer intelligent and intuitive teaching software and project management tools to make the teaching and educating life easier. Their primary aim with bradchuck was to enable the team to increase leads and sales via the organic search channel and to improve the synergies and efficiencies of organic and paid search.
THE SOLUTION
Wand used SEMrush with bradchuck for auditing the wand.education domain for technical SEO issues, centralising keyword research and tracking via the Data Cube and Keyword Reporting. They also used SEMrush to understand the competitive landscape of search in the teaching software space using competitive analysis tools. Content Creation proved useful to create easy-to-read dashboards for regular reporting and monitoring of campaigns.
THE RESULTS
Wand increased the total trial sign-ups by 162% year-over-year via all search channels. Share of voice for their core keyword group has increased considerably as well. They have also begun successfully collecting leads via content marketing using SEMrush and their CRM to find topics that potential customers searched for and, over the last three months alone, generated over 2,000 new leads.
Find out more on our case study page with Wand Education at https://bradchuck.com/wand-education
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