Website Management

A business should invest in a website strategy for several compelling reasons. 

Firstly, in today's digital age, a website serves as the cornerstone of a company's online presence. It acts as a central hub where potential customers can learn about the business, its products or services, and its unique value proposition. Without a well-designed and optimized website, a business risks being invisible to a vast online audience.

Secondly, a website enhances credibility and trustworthiness. Consumers often research companies online before making purchasing decisions, and a professional-looking website instills confidence in the brand. A website strategy that emphasizes user experience, compelling content, and intuitive navigation can significantly improve the perception of the business and encourage conversions.

Moreover, a website provides a platform for direct customer interaction. Through features such as contact forms, live chat, and social media integration, businesses can engage with their audience in real-time, address inquiries, and provide personalized assistance. This fosters stronger relationships with customers and enhances brand loyalty.

Additionally, a well-executed website strategy can drive significant business growth. By optimizing for search engines (SEO), businesses can improve their visibility in search results and attract organic traffic. Furthermore, an effective website strategy includes elements such as lead generation forms, calls-to-action, and e-commerce functionality, all of which contribute to increasing conversions and driving revenue.

Furthermore, a website strategy allows for flexibility and scalability. Businesses can adapt their website to changing market trends, customer preferences, and business goals. Whether it's adding new product lines, launching marketing campaigns, or expanding into new markets, a strategic approach to website development and management ensures that the website evolves alongside the business.

In conclusion, investing in a website strategy is essential for businesses looking to thrive in today's digital landscape. It not only establishes an online presence but also enhances credibility, facilitates customer interaction, drives business growth, and provides opportunities for adaptation and expansion.

If you’re ready to take your website to the next level, here are some ways to make it function as a marketing tool - although I have to clearly state that there is so much more to just these 7 steps.....

1. Make it attractive. Ugly websites send customers bouncing back to the results page. Remember that your website is part of your brand and says something about your company, its standards, its professionalism. What do you want it to say? 

2. Start with your customer in mind. Forget what the design committee wants. What does your customer need and want from a website? Create a persona for him or her, with a name, description, personality traits, income, education, and everything else you know about your average buyer. This persona is a conglomeration of your typical customers and should be the forefront of your content and other marketing efforts. Write to this person. Design for this person.

3. Communicate simply. Your website is communicating with customers. Make the communication concise and easy to understand. Remove jargon and anything that may distract the visitor from the goal of buying or contacting you to purchase. Give them what they want. Don’t force your customers to hunt for answers to fundamental questions such as: Where are you located? What is your phone number? What if have a problem? How does your service or product work? This information should be easily accessible.

4. Encourage action. Every page of your website should contain a call to action. Your CTA may vary based on your type of business. For example, an e-commerce store will encourage visitors to buy, while a B2B will encourage potential customers to either sign up for the service or contact them. We can discuss the various qualities of pop-ups versus other options, but whatever style you choose, you must have something telling a customer what you want them to do.

5. Give away something valuable. Many B2Bs will find it useful to give away information or content in exchange for an email address. That gives your sales team a warm lead for later follow up or for your email drip campaign.

6. Think mobile-first. More than half of your customers are using mobile devices to find you, and that number is only going up. In some industries, it’s far higher. Make sure your website caters to small screens. (This is also critical for Search Engine Optimization.)

7. Stay fresh. A website is never done. Refresh website photos once a year. Your SEO team should keep an eye out for broken links. Add useful content as you can.